GECs
Zee to launch Zee Sports despite all odds
Zee Telefilms will be launching its sports channel on October 1. The channel is temporarily christened Zee Sports. Zee was counting on the bagging of the telecast rights of all the ICC organised cricket matches. But it lost out to Rupert Murdoch who walked home with the telecast rights.
This was seen as a major blow for the launch of the Zee Sports channel. But the channel executives announced that they would go ahead with the launch of Zee Sports channel. The executives claimed that they have enough software for the channel to keep it going and to make it successful.
Zee has recently taken a 60% stake in the Goa-based soccer club Churchill Brothers. The channel is also looking out for similar tie-ups with other such sports bodies. Besides this, officials have confirmed that they will have cricket, soccer, tennis, athletics and other sports software for their new channel.
On the recent controversy of the awarding of ICC cricket telecast rights, the channel is up in arms against the ICC for awarding the rights to its rival group backed by Rupert Murdoch. Zee executives have claimed that this decision smells of racism and that they would not sit back and except his decision and that they are consulting various legal experts to take appropriate action against the ICC. Zee had bid $666 million for the rights where as News Corp/WSG bid $550 million, which is $1 million lower than Zee’s bid.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
