Hindi
Zee to launch Zee Classic HD channel
MUMBAI: The Punit Goenka-led Zee Entertainment Enterprises Ltd (ZEEL), is all set to launch Zee Classic’s HD version.
Back in 2016, the channel had about 25 per cent reach and a connectivity higher than 80 per cent. Known for telecasting movies from the sixties, seventies, eighties and nineties era, the channel was revamped on 3 October 2016 with a new positioning and programming line-up, as it had ambitious plans to expand its target audience, and thus its viewership.
The network has started test transmission service from Intelsat20 satellite at 68.5 degree east.
Earlier, Zee Classic was targeted at mature adults and it attracted younger audiences too. The channel then dissected its viewers into the connoisseurs of golden cinema, the middle-aged adults, and the new-age classic as well as contemporary young adults. However, the channel’s core focus was 25-45 years age group.
Zee Classic claims to have contributed a massive 15 per cent revenue share in the Zee Hindi movies cluster among the SD channels – Zee Cinema, &pictures, Zee Classic, Zee Action and Zee Anmol Cinema. In 2016, a spokesperson from Zee said that in the previous three to four years, Zee Classic’s revenue had grown more than four times, and as an evolving channel, it commanded a premium rate even at its then existing ratings.
From 2004 to 2010, Zee Classic recorded a two per cent viewership share in the Hindi movie genre. Earlier in an interaction with Indiantelevision.com, Zee Hindi movie cluster business head Ruchir Tiwari (now the cluster head) said that the viewership rose to six per cent over the past year.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
