GECs
Zee to have digital media asset management
NEW DELHI: Zee Telefilms Limited and IBM Global Services India Ltd. have entered into an agreement to develop end to end digital media asset management solution using cutting edge technologies that will optimize the asset acquisition, development and broadcast playout.
Announcing the initiative Punit Goenka, director, Zee Telefilms said, “Zee has always been in forefront of deploying emerging technologies for business solutions. With the implementation of Zee Asset Management Solution (ZAMS), we will be the first company in India to have end-to-end technology platform for digital acquisition, development and playout of entertainment content.”
Adding further Goenka said, “While selecting the technology and partner for implementation, the Zee team focused for scalability, performance and partner’s expertise in successful implementation was given prime consideration. As IBM met most of our requirements, we have selected them for this implementation. We are confident that we will have mutually beneficial partnership with IBM for this gigantic strategic initiative.”
The implementation will enable Zee to streamline and optimize the process involved in enterprise content management, deliver content to emerging mediums like IPTV, HDTV, video on mobile and video on demand. This will also reap the benefits of leveraging intellectual properties to earn additional revenues.
The entire initiative will take approximately 12 months of implementation and integration at Zee headquarters in Mumbai and broadcast center at Noida (on the outskirts of Delhi).
The estimated cost of entire implementation and digitization of existing assets will be over $ 7 million.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
