GECs
Zee to have digital media asset management
NEW DELHI: Zee Telefilms Limited and IBM Global Services India Ltd. have entered into an agreement to develop end to end digital media asset management solution using cutting edge technologies that will optimize the asset acquisition, development and broadcast playout.
Announcing the initiative Punit Goenka, director, Zee Telefilms said, “Zee has always been in forefront of deploying emerging technologies for business solutions. With the implementation of Zee Asset Management Solution (ZAMS), we will be the first company in India to have end-to-end technology platform for digital acquisition, development and playout of entertainment content.”
Adding further Goenka said, “While selecting the technology and partner for implementation, the Zee team focused for scalability, performance and partner’s expertise in successful implementation was given prime consideration. As IBM met most of our requirements, we have selected them for this implementation. We are confident that we will have mutually beneficial partnership with IBM for this gigantic strategic initiative.”
The implementation will enable Zee to streamline and optimize the process involved in enterprise content management, deliver content to emerging mediums like IPTV, HDTV, video on mobile and video on demand. This will also reap the benefits of leveraging intellectual properties to earn additional revenues.
The entire initiative will take approximately 12 months of implementation and integration at Zee headquarters in Mumbai and broadcast center at Noida (on the outskirts of Delhi).
The estimated cost of entire implementation and digitization of existing assets will be over $ 7 million.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
