GECs
Zee says niche channels making mark in non metro segments
NEW DELHI: Star may be the No. 1 network in the country, but its friend-turned-rival Zee is trying hard to claw back. Zee Network’s PAC (premiere, action and classic movie) channels ratings are trekking northwards.
The ratings of the PAC channels not only compare favourably with other similar channels, like B4U Movies, but at places, these three have outdone entertainment channels like SAB TV and Star Utsav too, Zee contends, says a company release.
Quoting recent TAM ratings, company officials claim that the PAC channels — introduced on the cable networks recently from Dish TV’s DTH platform —- have been faring well in markets like Rajasthan, rest of Maharashtra, West Bengal and UP.
In Rajasthan, for example, Premiere, Action and Classic movie channels have garnered ratings of 78.33, 31.43 and 32.62 percentages, respectively as compared to B4U Movies at 5.46, SAB TV at 28 per cent and Star Utsav at
26.74 per cent, a Zee spokesperson asserts.
Pointing out that the ratings show audiences’ preferences for movie channels vis-à-vis general entertainment channels, the spokesperson said, “The reason behind the success of these channels is usually their specialised content. Movie buffs now have choice. In addition, the fact that these channels have only one interval also appeals to viewers”.
Premiere Cinema is a Hindi film channel showing the latest Bollywood blockbusters with just one interval. Titles in the library include Ek Hasina Thi, Shaadi Ka Ladoo and Mujhe Kuch Kehna Hai. Action Cinema showcases some of the better action movies from Bollywood. Popular titles include Loha, Najaayaz and The Great Robbery. Classic Cinema airs evergreen titles like Bees Saal Baad, Banarasi Babu and Do Chor, adds the release.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
