GECs
Zee ready with 4 more shows; promo launch planned differently
MUMBAI: Zee TV is ready with a new set of programming initiatives. The channel, which launched two primetime soaps over the last three months, has now found the time ripe to launch four more shows.
While Cinevista’s Paalkhi will hit the tube on 13 June, Ketan Mehta’s Time Bomb and Ravi Rai’s Kasshish will be launched on 20 June. The Aruna Irani-written Rabba Ishq Na Hove will be launched in early June.
Zee TV has also conceptualised a new plan to convey the news to its viewers. The channel will unveil promos of the new shows during the screening of the blockbuster movie Mujhse Shaadi Karogi on 5 June at 8 pm.
“The promos (for the new shows) will air during the Sunday movie screening, says Zee TV marketing head Tarun Mehra.
“This is purely based on feedback that we generated after we conducted a research that asked what would the viewers ideally like to see during the movie breaks,” offers a Zee TV spokesperson.
Zee Cinema had earlier used the same movie to experiment with breaks. Then the channel had aired a game show during the movie break.
The new shows:
Time Bomb will be a fixed duration serial that will run for 24 weeks as a weekly one hour show (Monday 10 pm – 11 pm). As the name suggests, it is an action thriller, starring Indian tube’s hot stars Akashdeep and Rajiv Khandelwal in the lead roles.
With Kasshish, Zee TV continues its flirting with the adult programming genre. The 11 pm soap, which is revolves around extramarital affairs, replaces Kabhi Haan Kabhi Naa. Simone Singh and Ayub Khan play a married couple in the soap.
Rabba Ishq Na Hove has its title track by Sukhvinder Singh. The soap features Sangeeta Ghosh in the title role. The fourth show Paalkhi stars Karisshma Tanna and Abhay Vakil in the lead roles.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
