GECs
Zee ready with 4 more shows; promo launch planned differently
MUMBAI: Zee TV is ready with a new set of programming initiatives. The channel, which launched two primetime soaps over the last three months, has now found the time ripe to launch four more shows.
While Cinevista’s Paalkhi will hit the tube on 13 June, Ketan Mehta’s Time Bomb and Ravi Rai’s Kasshish will be launched on 20 June. The Aruna Irani-written Rabba Ishq Na Hove will be launched in early June.
Zee TV has also conceptualised a new plan to convey the news to its viewers. The channel will unveil promos of the new shows during the screening of the blockbuster movie Mujhse Shaadi Karogi on 5 June at 8 pm.
“The promos (for the new shows) will air during the Sunday movie screening, says Zee TV marketing head Tarun Mehra.
“This is purely based on feedback that we generated after we conducted a research that asked what would the viewers ideally like to see during the movie breaks,” offers a Zee TV spokesperson.
Zee Cinema had earlier used the same movie to experiment with breaks. Then the channel had aired a game show during the movie break.
The new shows:
Time Bomb will be a fixed duration serial that will run for 24 weeks as a weekly one hour show (Monday 10 pm – 11 pm). As the name suggests, it is an action thriller, starring Indian tube’s hot stars Akashdeep and Rajiv Khandelwal in the lead roles.
With Kasshish, Zee TV continues its flirting with the adult programming genre. The 11 pm soap, which is revolves around extramarital affairs, replaces Kabhi Haan Kabhi Naa. Simone Singh and Ayub Khan play a married couple in the soap.
Rabba Ishq Na Hove has its title track by Sukhvinder Singh. The soap features Sangeeta Ghosh in the title role. The fourth show Paalkhi stars Karisshma Tanna and Abhay Vakil in the lead roles.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
