Zee portal restructures, launches new-look zeenext.com

The Zee Group’s Internet portal company, Econnect India Ltd, has announced its plan to restructure its business strategy. Econnect India, which is a wholly-owned subsidiary of Zee Telefilms, will now focus on entertainment-based content and website development and design for group companies as well as third parties, a Zee release states.

At the same time, www.zeenext.com, the portal maintained by Econnect, has now been relaunched with focus on entertainment and lifestyle-related content. The move is expected to ensure better synergies with the Zee Group’s core content, the release claims.

The new initiatives are aimed at helping Econnect tap new business opportunities, even as it serves as the Internet interface of the Zee Group, the release says.

One fallout of the restructuring process has been that close to 60 people have reportedly been asked to leave.