News Broadcasting
Zee News unveils new colours and dynamic energy through TVC
NEW DELHI: Weeks after it decided to get the youngsters of the country hooked on to its Hindi news channel, Zee News, Zee Media Corp (ZMCL) has launched a new television commercial unveiling the channels’ new look.
A set of vibrant colors are being used to promote their philosophy that ‘News is never black and white; there are many shades, many hues to news’. The new TVC that has been created by the agency Bang in the Middle at a cost of nearly Rs 20 – 30 lakh will run for a month across multiple platforms like GECs and multiplexes besides leveraging its own networks to target the masses.
In a press release, Zee News said it was committed to provide viewers with various aspect of news, which has been highlighted through the TVC.
Speaking on this occasion ZMCL marketing and distribution VP Rohit Kumar said, “Under the revamp, the focus is on the youth. As always, we have striven to stay focused and relevant. With this new campaign the objective is to influence youth and their conscience. Our attempt is to strike a chord with them, their thoughts and attitude through this campaign.”
The channel underwent a brand name change last year as Zee News changed to Zee Media Corp and saw a 15 per cent rise in viewership. For this new gamble they have taken, it will take three to six months for the effects to be seen.
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
