News Broadcasting
Zee News sports new look
NEW DELHI: Zee News has acquired a brand new look based on extensive research and audience feedback. An extensive multi-media campaign will be unveiled to launch the new face of the channel.
According to an official statement from Zee News, the channel will now be presented with new state-of-the-art graphics, complemented by a new package of colours and music. It is claimed that the new look is viewer-friendly.
The statement, quoting Zee news group director Laxmi Goel, says, “The whole new experience is aimed at communicating urgency, intensity, importance, and contemporariness, while being cutting edge. The main colour theme of the new look is red, green and blue, which is represented as a colour bar which appears below the logo in the channel identity. The red colour, which is also the logo colour, denotes the vibrancy and directness with which the channel approaches news. Green and blue will be the theme colours for the business and sports news.”
The new look, first reported by indiantelevision.com last month, is the culmination of a month-long effort where external consultants worked with in-house people to create the right effect. A stylist has also been at work to give the anchors the right look, the statement says.
In addition, interactive activities including a reality quiz and a daily opinion poll are being launched in January.
News Broadcasting
Rajesh Sundaram joins NDTV Profit as senior editor, assignment
The 32-year newsroom veteran has launched channels on three continents and covered everything from 9/11 to South African television
MUMBAI: NDTV Profit has bolstered its newsroom with a hire who has done rather more than most. Rajesh Sundaram, a journalist with over three decades of editorial, managerial and consultative experience across India and international markets, joins as senior editor, assignment, tasked with sharpening the network’s newsgathering and real-time response.
Sundaram’s career reads like a tour of Indian media’s most formative moments. He began at Businessworld in 1994, moved to Zee News as bureau chief across Mumbai and Chennai, then joined NDTV in 2002 as part of its political bureau during a particularly febrile period in Indian politics. A stint as India correspondent for Al Jazeera International followed, where he covered key geopolitical developments and got his first serious taste of the global newsroom.
What sets Sundaram apart, however, is his serial channel-launching habit. At NewsX, he helped get the operation off the ground. At Headlines Today, part of the India Today Group, he served as editor. At News Nation, he helped launch the Hindi news channel and its digital ecosystem. He then crossed continents to lead the launch of ANN7 in South Africa as editor-in-chief, overseeing both television and digital. Back in India, he launched Tamil news channels News7 Tamil and Cauvery News, and later served as principal consultant for the launch of Marathi channel Lokshahi. Most recently, he helped build and lead the Press Trust of India’s video service and content studio, before stints consulting for Business Today and The Himalayan Times.
Rahul Kanwal, chief executive and editor-in-chief of NDTV, left little doubt about what Sundaram is expected to deliver. “The assignment desk is where a newsroom’s intent becomes action,” he said. “Rajesh brings a rare combination of field experience and leadership in building news operations at scale.”
Sundaram has reported from across India and the world, covering elections, civil conflicts, the aftermath of the 9/11 attacks and the 2008 US presidential election.
At NDTV Profit, he will lead the assignment desk, driving editorial coordination and real-time response across markets and breaking developments. For a business news network sharpening its focus on speed and multi-platform delivery, it has hired a man who has built newsrooms from scratch on three continents. The assignment desk is in good hands.
