News Broadcasting
Zee News has a brand new campaign and logo
MUMBAI: After the revamping the English entertainment channel- Zee English’s look, next in the line for image makeover is the news channel. The Subhash Chandra promoted Hindi news channel – Zee News has unveiled a new logo and a new advertising campaign with the baseline ‘Haqeeqat Jaisi, Khabar Waisi’.
While Prannoy Roy promoted NDTV India promises to offer truth first (experience truth first), Star’s news arm claims to put its viewers interest in the forefront (aapko rakhe aage) and Aajtak claims to the fatest one (sabse tej), Zee news promises to put forth the realty the way it is. Unbiased, and free of distortion and sensationalism.
According to a company release, the campaign is designed to communicate the news channels commitment to its viewers and differentiate it from the others in its league. The new campaign, created by Leo Burnett Delhi, will encompass TV, print, outdoor, radio and other media promotion.
Keeping in synch with the baseline change, the logo has changed its hues from blue and yellow to bright red and gold. But the new logo is reminiscent of the broadcaster’s English movie channel MGM’s red and gold logo. According to the release, the logo is designed so to communicate the robust and passionate nature of the channel.
According to Zee Telefilms Ltd, news group, director Laxmi Goel: “This is part of our continuous process of evolving the Zee News brand, so that it continues to remain relevant, vibrant and in turn positively impact the people”.
Leo Burnett, executive director Jayshree Sundar says: “The positioning is based on a deep understanding of Zee News’s brand values and a thorough study of the news channel market. ‘Haqeeqat Jaisi, Khabar Waisi’ strongly emphasizes the fact that for Zee News, news is not just a business but a mission.”
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
