News Broadcasting
Zee News embraces an innovative Digital Out-of-Home (DOOH) strategy to elevate its prime-time show, ‘DNA’
Mumbai: The advertising media landscape has been evolving with time and so are brand strategies. In the present day and age, Digital Out-of-Home (OOH) billboards continue to maintain their significance and effectiveness in capturing the attention of audiences towards a new launch/ campaign in the economy.
While Sourabh Raaj Jain and the comeback of DNA have started to become the talk of the town, the large, visually compelling DOOH displays announcing its grand comeback, will play a crucial role in modern advertising campaigns. Zee News, one of the leading news channels of India, partnered with RoshanSpace to unleash the unique potential of increased awareness among large masses taking into consideration the unique potential and relevance of news reported on Zee News-DNA from Monday to Friday at 9 pm.
It has been observed that DOOHs include a slow-motion video, fade transition, glowing lights, and vibrant font that allows the audience to learn more about service/ product/ campaigns within a short period of time. Taking into consideration the fact that DOOH ensures increasing traction through a performance medium and has been appealing in many ways, Zee News stepped ahead and displayed 20 digital billboards across 4.7 kms of Western Express Highway, Mumbai.
Highlighting the marketing strategy, Zee Media Corporation Ltd marketing head Anindya Khare further highlighted, “In the realm of brand building, change is a constant. We believe in exploring new avenues for maximum audience engagement. Billboards encountered in daily routines, especially to offices and way back home on Western Express Highway, create non-intrusive brand recall. With DOOH, Zee News aims to raise awareness about ‘DNA’ using captivating graphics. Our goal is to foster positive perception and attract a larger audience to the show.”
RoshanSpace managing director Junaid Shaikh said, “We are fortunate to partner with Zee News. DOOH entails more than visibility; it’s about strategic placement, engagement and stronger recall. ProDigi is the longest DOOH network on W.E.H. Our aim is to strategically position DOOH ads in high-traffic zones, reaching our target demographic where they naturally encounter them. The non-intrusive aspect of DOOH ensures seamless brand recall for Zee News-DNA, fostering a positive visual experience and inspiring a broader viewership.”
The Zee News-DNA News show has been able to achieve a remarkable incremental audience in the past week, with Jain being the news host. This data reaffirms our strategic approach to delivering content that resonates with a wide spectrum of viewers across multiple platforms.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
