GECs
Zee Network to launch Channel Zed in April
The Zee Network is to launch Channel Zed – a 24 hour educational channel – next month. This was announced today by Zee Interactive Learning Systems (Zils) chief Uma Ganesh. Channel Zed will have six hours of original educational programming and will be synchronised with www. zeelearn.com, a portal on education, which was flagged of by Zee group chairman Subhash Chandra. The whole learning concept is part of a multimedia effort that Zee Network is to gradually roll out in the coming months. It includes: television, interactive television, learning centres, E-Zee points (cyber cafes offering cheap access), Video, and publishing.
The Internet learning portal, www.zeelearn.com, has channels targeted at students, youth, women, senior citizens and the corporate executive. Each of the channels has comprehensive news, information, career guidance, interactivity, and educational tools to help each of these segments equip themselves better to learn.
Says Ganesh: “The portal and our education concept will allow each student to learn at his own pace and in his own style. Course content will be packaged accross these various media to give the student his own learning experience. There will be online 24-hour tutorial help for students who want to take what they have learnt in school further. Senior citizens can use it to equip themselves for the new economy at an age when they feel extremely lonely. Women can also log in and look at the career options they have during their mid-life when they feel like they have to contribute something.”
Chandra says some Rs 600 million has already been invested in the multimedia learning project. “We expect the investment to finally touch Rs 1,000 million. We at the Zee Network consider education as an important part of the new economy.”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
