Movie Channels
Zee mulls launch of new English movie channel
MUMBAI: The Zee Group is contemplating launching its own English movie channel following the buy-out of its current partner Metro-Goldwyn-Mayer by a group headed by Sony Corp.
According to a PTI report, the business head for Zee’s English channels Ajay Trigunayat has been quoted as saying that the group is contemplating starting its own English movie channel, either on its own or in partnership with some other media company.
The decision, he is reported to have told, will be taken in the next four to five days following a meeting of senior programming, marketing and other personnel at Zee.
According to the report, Zee had a content sourcing agreement with MGM for the last four years and the Zee-MGM English channel commanded a market share of around 17 per cent.
In the report Trigunayat said that MGM had no equity participation in the venture and both parties were free to call off the agreement if they desired so.
“Even as we had the partnership with MGM, many of the movies on the channel were being sourced from other players like Paramount and Miramax. Thus we can go solo, taking the content from various partners,” he has been quoted in the report as saying.
He said that after four years of existence in the market along with MGM, the channel had developed enough expertise in marketing and distribution, adds the report.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
