Movie Channels
Zee movie cluster bags five awards at Promax India Awards 2021
Mumbai: Zee Cinema and &pictures have bagged multiple awards at the Promax India Awards 2021 for their campaigns across prominent categories.
Zee Cinema bagged a gold in ‘Best Social Media Campaign For A Programme’ along with a silver in ‘Best Holiday/Festive Promo’ for their innovative, insight-driven campaign – ‘2020 Ka The End.’ The campaign was an initiative to spread positivity in a cinematic way by launching an interactive campaign to knock out the most hated metaphorical villain 2020 and encourage people to wish for a hopeful tomorrow. The channel won a silver in ‘Use of Celebrity/ Influencer/Talent Using Social Media’ for delivering a socially relevant message that the channel interweaved together with actor Taapsee Pannu for the world TV premiere of her film, “Thappad.”
&pictures was awarded for their unique design and engaging social media campaign. It won a gold medal for the ‘Best Logo Design across multiple media’ and a silver for ‘Best Social Media Campaign for a channel or brand’ launched under the recent unprecedented brand refresh campaign ‘On Nahi Full On.’ The campaign was a strategic initiative to build a strong resonance with the consumers and reinforce the brand’s perception of being a fun and energetic destination. The engaging campaign struck the right chord with their target audience.
“These campaigns spoke highly of the individual brand ideologies of the channels which trickle down to bringing an unmatched experience for audiences,” said a spokesperson from Zee Entertainment Enterprises Ltd. “With top-notch family entertainers, across channels, Zee Hindi movie cluster has impeccably worked towards crafting communication that builds a deeper connection and speaks directly to its audiences.”
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
