Movie Channels
Zee movie cluster bags five awards at Promax India Awards 2021
Mumbai: Zee Cinema and &pictures have bagged multiple awards at the Promax India Awards 2021 for their campaigns across prominent categories.
Zee Cinema bagged a gold in ‘Best Social Media Campaign For A Programme’ along with a silver in ‘Best Holiday/Festive Promo’ for their innovative, insight-driven campaign – ‘2020 Ka The End.’ The campaign was an initiative to spread positivity in a cinematic way by launching an interactive campaign to knock out the most hated metaphorical villain 2020 and encourage people to wish for a hopeful tomorrow. The channel won a silver in ‘Use of Celebrity/ Influencer/Talent Using Social Media’ for delivering a socially relevant message that the channel interweaved together with actor Taapsee Pannu for the world TV premiere of her film, “Thappad.”
&pictures was awarded for their unique design and engaging social media campaign. It won a gold medal for the ‘Best Logo Design across multiple media’ and a silver for ‘Best Social Media Campaign for a channel or brand’ launched under the recent unprecedented brand refresh campaign ‘On Nahi Full On.’ The campaign was a strategic initiative to build a strong resonance with the consumers and reinforce the brand’s perception of being a fun and energetic destination. The engaging campaign struck the right chord with their target audience.
“These campaigns spoke highly of the individual brand ideologies of the channels which trickle down to bringing an unmatched experience for audiences,” said a spokesperson from Zee Entertainment Enterprises Ltd. “With top-notch family entertainers, across channels, Zee Hindi movie cluster has impeccably worked towards crafting communication that builds a deeper connection and speaks directly to its audiences.”
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
