GECs
Zee Melt’s second edition scheduled for 11-12 March
MUMBAI: Zee Melt 2016, a festival that brings together advertising, digital, marketing, emerging technologies, the media & PR industry, will be held on 11 and 12 March in New Delhi.
The two day festival by Kyoorius is in partnership with Zee Entertainment, Hindustan Times, GroupM, and D&AD.
The festival will host a range of conferences, seminars, exhibitions, showcases, workshops and networking sessions for delegates from advertising, digital, media and PR, marketing and emerging technologies by industry experts. Attendees include: Forsman and Bodenfors, Sweden art director Ted Mellström, Heineken Amsterdam director global Mark van Iterson, Fjord Net, London founder and chief client officer Mark Curtis, Financial Times, London chief data officer Tom Betts, Conde Nast, Mumbai digital director Gaurav Mishra and Stimulant, San Francisco CEO Darren David.
The content for Melt 2016 is divided across four key pillars namely: Learning, Showcase and Gallery, Networking and Celebration. Each of these pillars are driven by content partners and participating brands and will give delegates an opportunity to gain real insights into the creative communication industry from the industry specialists.
Zee Entertainment Enterprises MD and CEO Punit Goenka said, “As we pursue our vision 2020 of being ranked amongst the leading global media companies, there has been a conscious effort invested in creating and partnering brand IPs. Zee Melt will enable stakeholders from media, marketing and communications to meet at a common platform and exchange experiences, knowledge and insights. This is the second edition of Melt and I firmly believe that it grow and be accepted as a premier Industry event in the years to come.”
HT Media chief marketing officer Rajan Bhalla added, “HT is delighted to associate with Melt, which brings together doyens from the world of branding, advertising & media, creating an excellent opportunity to interact and engage with them through intellectually stimulating sessions. I am especially excited about ‘HT Osmosis’ at Melt, which will provide creativity new wings.”
GroupM South Asia CEO CVL Srinivas said, “We are delighted to continue our association with Melt. It is a platform where leaders from technology, content, data and digital interact with young talent to help shape the future of our industry. Like last year, GroupM agencies and specialist units will help curate content for the event in addition to holding workshops.”
Kyoorius CEO and founder Rajesh Kejriwal added, “We are delighted to announce the second edition of Zee Melt. This two day gathering of the best speakers and presenters from the industry with the addition of experience zones and workshops is definitely going to set us apart. It is heartening that our founder partners, Zee, Hindustan Times and GroupM, have increased their involvement, bringing more compelling content for delegates to enrich themselves.”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
