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Zee Media and Greenply unite to honour craftsmen

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Mumbai: In a momentous collaboration that amplifies the essence of creativity and recognition, Zee Media Corporation Limited joins forces with Greenply to present the highly anticipated Season 2 of the Hindustan Ki Shaan Awards, 2024. This joint endeavour is a shared commitment to pay tribute to the skill and dedication of carpenters and contractors, shaping the aesthetics of our living spaces. The event will be telecasted on Zee Media channels along with its digital properties.

Stepping boldly into the digital age, Zee Media Corporation Limited, in collaboration with Greenply for Hindustan Ki Shaan Awards Season 2, is not only primed to unveil a grand celebration of craftsmanship but also dedicated to amplifying this spectacle across the digital landscape. In the contemporary hub of connectivity, Zee Media Corporation Limited looks forward to orchestrating a meticulously curated promotional extravaganza.

Through strategically shared stories and showcases of the extraordinary creations by carpenters and contractors, their talent is poised to resonate widely. This digital facet of the collaboration adds a dynamic layer, underscoring that Hindustan Ki Shaan Awards Season 2 transcends traditional boundaries, offering an immersive and inclusive experience. Central to Season 2 is the release of the official anthem, ‘Humein Aage Badhna Aata Hai’, a soul-stirring composition by the legendary Padma Bhushan awardee, Shri Udit Narayan. Composed by the highly acclaimed Nilotpal Bora, the anthem serves as a lyrical celebration of the indispensable role played by carpenters in shaping the spaces we call our own.

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Greenply Industries VP of Marketing Yatnesh Pandey speaks on the essence of the awards, stating, “Hindustan Ki Shaan (HKS) Awards is an immersive tribute to the carpenter & contractor community, the heartbeat of the interior design industry. Through various programs, we engage, support, and upskill them. With HKS, our endeavour is to recognise the immense talent of the carpenter community and give them a platform to showcase their craftsmanship.”

Echoing this sentiment, Zee Media Corporation Limited marketing head Anindya Khare highlighted, “Our partnership with Greenply for Hindustan Ki Shaan Awards Season 2 is more than a collaboration; it’s a collective effort to recognise and honor the craftsmen whose hands create the magic within the walls of our homes. This collaboration is a testament to our joint commitment to fostering an environment that appreciates and applauds the artisans behind the scenes.”

To know more about the Hindustan Ki Shaan Awards, visit: https://www.greenply.com/hindustan-ki-shaan-awards

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News Broadcasting

BBC to cut up to 2,000 jobs in biggest overhaul in 15 years

Cost pressures and leadership change drive major workforce reduction plan

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LONDON: BBC has unveiled plans to cut up to 2,000 jobs, roughly 10 per cent of its global workforce, in what marks its biggest downsizing in 15 years.

The announcement was made during an all-staff meeting led by interim director-general Rhodri Talfan Davies, as the broadcaster moves to tackle mounting financial pressures and reshape its operations.

Between 1,800 and 2,000 roles are expected to be eliminated from a workforce of around 21,500. The cuts form part of a broader plan to save £500 million over the next two years, aimed at offsetting rising costs, stagnating licence fee income and weaker commercial revenues.

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In a communication to staff, BBC interim director-general Rhodri Talfan Davies said, “I know this creates real uncertainty, but we wanted to be open about the challenge,” acknowledging the impact the move would have across the organisation.

The restructuring comes at a time of leadership transition. Former director-general Tim Davie stepped down earlier this month, with Matt Brittin, a former Google executive, set to take over the role on May 18, 2026.

While some cost-cutting measures are being implemented immediately, the majority of the structural changes are expected to roll out over the next few years, with full savings targeted by the 2027–2028 financial year.

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The broadcaster had earlier signalled its intent to reduce its cost base by around 10 per cent over a three-year period, warning of “difficult choices” as it adapts to shifting economic realities and audience expectations.

With operating costs hovering around £6 billion annually, the BBC’s latest move underscores the scale of the financial challenge it faces, as it balances public service commitments with the need for long-term sustainability in an increasingly competitive media landscape.

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