News Broadcasting
Zee Marathi announces comeback of ‘Khupte Tithe Gupte’
Mumbai: Zee Marathi announces the comeback of one of its chat shows “Khupte Tithe Gupte” after a hiatus of 10 years. The much-loved show is all set to mark its return with a game-changing element: “a special chair”. Avdhoot Gupte will be seen hosting the show and astounding the guests seated in this chair by posing probing questions that are designed to unsettle them.
With a stellar lineup of celebrities, the show will feature prominent politician Raj Thackeray and versatile actor Shreyas Talpade as its inaugural guests. The show’s tagline, ‘Ata Khupnaar Nahi Tochnar’ (It will not only prick but also poke you), promises an engaging experience for both guests and viewers alike.
Speaking about the comeback of the show, ZEEL chief growth officer-Ad sales Ashish Sehgal said, “Khupte Tithe Gupte is an iconic talk show in the Marathi entertainment industry. As such, I am delighted at its return on Zee Marathi on popular demand from both viewers as well as advertisers. With a superlative line-up of celebrity guests in this season, I am confident that it will continue to earn the love of audiences and maintain its legacy as the foremost chat show in the industry. I am also extremely pleased to once again welcome Cotton King as the Presenting sponsor for Khupte Tithe Gupte, which has been associated with the show since its very first season.”
Talking about the show, ZEEL chief cluster officer – North, West and premium channels Amit Shah said, “Zee Marathi has a long-standing legacy in Maharashtra, creating IPs that resonate deeply with our viewers. We take pride in being a brand that consistently delivers impactful content offerings. We are glad to bring one of our most-watched shows “Khupte Tithe Gupte,” after a decade. The talk show stirred conversations and high engagement for the channel 10 years ago and we are overwhelmed by the immediate response being received on its return. This season has been crafted with utmost dedication, pouring our heart and soul into every aspect, be it the impressive guestlist or innovative elements like introducing the “Chair.” With this show, we aim to continue creating memorable moments for our viewers and reinforce Zee Marathi’s position as the ultimate destination for exceptional content.”
Zee Marathi has consistently delivered a well-balanced content mix earning the appreciation of sponsors. The return of this show has been met with overwhelming support from brands that stands as a testament to the program and channel’s equity. With the launch of Season 3, brands have once again demonstrated their enthusiasm towards the show.
Cotton King director Kaushik Marathe said, “Cotton King has been associated with Zee Marathi for the last 15 years. In fact, we started our TV campaigns with Zee Marathi. Khupte Tithe Gupte was and remains the most awaited show on Marathi TV because of its format and its host Avdhoot Gupte. The flamboyance and bindaas attitude that Avdhoot Gupte brings to the table adds a spark to the show! Cotton King was associated with the first season of Khupte Tithe Gupte which led to the brand growing leaps and bounds through the exposure received on this show. We hope that Khupte Tithe Gupte witnesses’ success as it is coming back after a very long time.”
Anuroop Wiwaha Sanstha managing director Dr. Gauri Kanitkar said, “Anuroop and Zee Marathi have a longstanding connection that spans over a decade. Throughout this time, both brands have progressed in unison and have held a significant influence over the Marathi community. Programs such as ‘Khupte Tithe Gupte’ hold a special place in our hearts. The show not only provides delightful entertainment but also delves into the personal development, ideology, and transformation of the guest participant. Being associated with a show that offers meaningful content to the audience brings us great joy, and we extend our best wishes to Zee Marathi for its continued success!”
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
