News Broadcasting
Zee Live announces fourth edition of ‘Arth – A Culture Fest’
Mumbai: Zee Live, the live entertainment and IP vertical of Zee Entertainment Enterprises has announced the fourth edition of Arth – A Culture Fest. Celebrating 75 years of Indian independence, Arth will bring to its platform distinguished and globally acclaimed personalities to celebrate India’s rich culture and heritage.
The festival can be watched Live on the YouTube and Facebook pages of Arth – A Culture Fest from 18-20 February.
This season will witness intriguing discussions on Indian art, culture, cinema, sports, politics, and faith with eminent panelists such as Bharatiya Janata Party national vice president Baijayant Jay Panda,
Thiruvananthapuram MP Shashi Tharoor and other noted personalities like Abhinav Prakash, Anand Ranganathan, Anupam Kher, Ashwin Sanghi, Avani Lekhara, Ekta Kapoor, Gautam Chikermane, Harsh Gupta Madhusudan, Hindol Sengupta, J Sai Deepak, Meenakshi Jain, Rahul Easwar, Rajat Sethi, Rajeev Mantri, Sanjeev Sanyal, Shefali Vaidya, Shubhrastha, Tusshar Kapoor, and Vivek Agnihotri, said the statement.
This year’s edition will have topics like The evolution of Indian Cinema, Sports over the years: Cricket and beyond, Story of India’s national carrier: Air India, Indic spirituality and its role in keeping our civilization alive, and India’s role in current geopolitics etc.
A special TV broadcast of Arth season 4 will be telecasted on close to 20 channels of Zeel including Zee TV, &TV, Zee Punjabi, Zee Marathi, Zee Café amongst others. It will showcase the brilliance of Indian culture and heritage through an ensemble of Indian dance, shayari by Kumar Vishwas, musical performances by Aman & Ayaan Ali Khan, B Praak and the team of Sa Re Ga Ma Pa.
Arth – A Culture Fest founder and Saat Saath Arts Foundation’s co-director Shreyasi Goenka said, “The main objective of Arth – A Culture Fest has always been to re-connect Indians to their roots and help them re-discover the rich legacy that our country has to offer. As India enters her 75th year of independence, we at Arth wanted to celebrate and pay homage to the various unique aspects that set our country apart from the rest of the world. In the fourth season of Arth, we have an incredible line-up of industry stalwarts coming together to discuss what gives India her true meaning.”
“The last two years have been nothing but a learning curve for all of us. We have pivoted ourselves and come out even stronger,” stated Arth – A Culture Fest’s festival director, author and historian Vikram Sampath. “Fueled by the success of the third season of Arth – A Culture Fest, we have come back with a unique theme of celebration – A Celebration of India’s 75 years of freedom. Viewers can look forward to brilliant discussions by distinguished personalities who have represented India on a global platform in this specially curated fourth season of Arth.”
Travelling to Kolkata and Delhi the first three seasons of Arth saw the presence of eminent leaders and speakers like union home minister Amit Shah, minister of road transport and highways of India Nitin Gadkari, union minister for women and child development Smriti Irani, and other noted personalities like Subramanian Swamy, Asaduddin Owaisi, Sri Sri Ravi Shankar, Gaur Gopal Das, Imtiaz Ali, Raveena Tandon, and Rakeysh Omprakash Mehra.
The previous editions also hosted eminent personalities from the media and advertising fraternity like Piyush Pandey and Prasoon Joshi. Manoj Muntashir, Amish Tripathi, Aanchal Malhotra, Ruskin Bond, Sudha Murthy, Ashwin Sanghi, and Mandira Bedi were also present.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
