GECs
Zee launches Zee Arabiya, commits Rs 1.2 billion investment
MUMBAI: Zee Telefilms today launched Zee Arabiya, a music and lifestyle channel for the youth in the Arab region. This is the first of a bouquet of customised channels Zee plans to come up with in the Middle East. Zee’s commitment to this region will be phased in investments of over AED 105 million within the region
Speaking to Indiantelevision.com, Real Media managing director and CEO Yogesh Radhakrishnan says Zee is committed to invest around Rs 1.2 billion in the region within a year. A 60-member team is in place and Zee is setting up a complete production infrastructure in Dubai.
The free-to-air multi-language channel will be telecast across three satellites, via Nilesat, Arabsat and NSS. The channel will be available on the basic packages of E-Vision and Pehla platform.
“It will be a unique and highly interactive channel. We will have local VJs. Our content will be in Arabish, a combination of Arabic and English,” says Radhakrishnan.
The channel has been designed for an unconventional new youth, music and lifestyle channel, which will cater to the regions ‘international yuppies and music lovers in English, Arabic, and other Asian multi-cultural programming mix.
The channel will be accessible to two million subscribers of Dishtv, the direct-to-home (DTH) platform within India, becoming the first to showcase Arabic music and lifestyle to the millions of Asian homes across the globe.
According to an official release, the channel will also be the first to create entertainment software for the target audience. The programming will feature non-stop music blocks, interactive and SMS request shows, interviews with celebrities, entertainment news and vignettes that cover a wide spectrum of topics such as fashion, cars, holiday getaways, extreme spots, gaming, fitness, reality shows, upcoming concerts and much more.
We expect that the biggest benefit to the viewer will be the localised content. Today, there is no television software within the region that allows Westerners, Arabs and Asians to share a platform for showcasing talent. Zee Arabiyas 24-hour programming content will become the foundation for sharing views and perspectives across the region and beyond, says Radhakrishnan.
“We are talking of people who equally appreciate Elissa, Mariam Faras, Googosh, Limp Bizkit, 50 Cents and Black Eyed Peas along with Pandit Ravi Shankar in the Woodstock milieu, Hisham Abbas, DJ Ravin, Beyonce, Robbie Williams, Shakira, Raghav, Amr Diab and Norah Jones – we will be catering to this growing segment with Zee Arabiya,” he adds.
The channel has already received huge response from advertisers targeting youth from various companies in the FMCG, automobile and banking industries, states the official release.
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
