Food
Zee Khana Khazana gears up for Food Fungama
MUMBAI: Ever wished for a one-stop shop to get all your food queries solved? Wished to cook scrumptious food with simple and unique techniques? Zee Khana Khazana, India’s first 24-hour food channel presents a unique rood show ‘Zee Khana Khazana Food Fungama’ where in the channel will have canters bearing LED screens move across 6 indian cities (Mumbai, Delhi, Pune, Ahmedabad, Indore And Lucknow) to engage and interact with audiences at residential areas and high footfall areas like malls and markets.
Staring 17 October, spread over almost a month, Zee Khana Khazana Food Fungama will help Indian homemakers and food enthusiasts with all their food related queries. An extension of Zee Khana Khazana’s popular property on the website – Kya Hai Aapka Food Sawaal, the channel plans to increase its engagement level with its target audience through this unique and interesting below the line activity.
The canter will have local chefs who will answer all cooking queries posed by homemakers and others in the crowd. The channel content will be running on a giant screen led throughout the activity on the specially modified van, thus enabling the audience to sample the content. Apart from the queries; the channel will also hold exciting and interactive contests and lucky winners will be gratified with attractive prizes.
Zee Khana Khazana business head Amit Nair exults: “Interaction with our viewers is very important for us at Zee Khana Khazana. We believe an on-ground activity like this is the best way for us to talk to our audience and get their valuable feedback. With this initiative, we want to reach out to audiences in cities across and help them solve their everyday food related questions. We are hopeful that this fun activity will solve all food related sawaal that a homemaker comes across in her daily life.”
What on the digital front? The channel’s Facebook page and twitter handles will share regular updates and will help audiences on the route location and where to spot the van.
Food
Rocky Singh takes Road Trippin to Uttar Pradesh for a flavour-packed season with an unexpected finale
The sixteenth season of the HistoryTV18 travel and food franchise rolls from Mathura to Lucknow before pulling a surprise detour to Chandigarh and Delhi
MUMBAI: Rocky Singh is back on the road, and this time Uttar Pradesh is the destination. Season 16 of Road Trippin With Rocky launches on 25th March on HistoryTV18 and across Rocky’s social media platforms, running through 31st March in what promises to be one of the more ambitious outings of a franchise that has quietly become one of Indian digital television’s most enduring food and travel properties.
The route this season threads through the heart of the state. The journey begins in Mathura, where Singh will visit local institutions Shankar Mithai Wala and Mittal Foods, before moving on to Agra. The city is better known for the Taj Mahal, but Singh is after its food trail, stopping at Gopal Das Petha Wala, GMB Gopika Sweets and Restaurant, and the irresistibly named Mama Chicken Mama Franky House. From Agra, the road leads to Kanpur, a bustling city with an underrated food scene, and then to Lucknow, the UNESCO Creative City of Gastronomy and the City of Nawabs, where the cuisine needs little introduction but Singh intends to show exactly what makes it tick.
And then comes the twist. Having reached Lucknow, the season does not end there. Singh unexpectedly turns north to Chandigarh, independent India’s first planned city, where he will explore how a leading university is shaping the next generation of hospitality professionals alongside the city’s iconic eateries. The journey concludes in Delhi, at its world-class airport, which the show frames as a reflection of the scale and ambition of modern India.
What began as a digital-first experiment has evolved, over 16 seasons, into one of HistoryTV18’s most commercially and creatively significant content franchises. The numbers are not modest. Road Trippin With Rocky has accumulated over 2 billion impressions and more than 570 million video views, built on a format that is spontaneous, mobile-first and designed for on-the-go viewing. Its tone has remained consistent enough to build a genuinely loyal following across YouTube, Instagram, Twitter and Facebook.
Sixteen seasons in, most travel food shows are running out of road. Singh appears to be finding new ones.
