GECs
Zee Hiburan completes one year in Indonesia
MUMBAI: Zee Entertainment Enterprises Limited (Zeel) announced that its 24×7 general entertainment channel in Indonesia Zee Hiburan has successfully completed a year. The channel caters to the mainstream Indonesian audiences with a mix of popular Indian serials, Bollywood movies, shows, cookery programmes, etc., dubbed in Bahasa Indonesia.
Speaking on the channel’s first anniversary, Zeel Asia Pacific business head Sushruta Samanta said, “The success of Zee Hiburan has been simply stupendous. The whole-hearted acceptance of Indian content in Indonesia has helped the channel reach over 1.4 million (14 lakh) pay TV viewers within a year of its launch. We look forward to build on this success and achieve greater heights in the future. As a part of its one-year celebrations, Zee Hiburan will add the popular drama series, Punar Vivah as well as kids’ content to its existing offerings.”
Zee Hiburan was launched on 21 March 2015 in Indonesia as a GEC with popular Indian series such as Sapne Suhane Ladakpan Ke, Kumkum Bhagya, Qubool Hai, Jab Love Hua, Rab Se Sona Ishq, Alladin,Ramayan, Khana Khazana and Fear Files. The channel was positioned as ‘Colour Your Life’, showcasing every emotion in the most colourful fashion. Inspired from paper puppets and paper quilling art forms, the channel packaging was artistically designed to merge the Indonesian and Indian cultures.
In September 2015, Zee Hiburan channel added the popular comedy show Bhabiji Ghar Par Hai, and period dramas, Jodha Akbar and Razia Sultan in its programme lineup The channel is currently available on 5 platforms in Indonesia viz. ICTA, K Vision, Orange TV, First Media and Dili Timor Leste ETO Telko.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
