GECs
Zee Entertainment forays into theatre; plans 100+ productions
MUMBAI: In an attempt to be present across all verticals of entertainment content, Zee Entertainment Enterprises Ltd (Zeel) has now forayed into theatre under the Zee Theatre brand name.
Zeel has taken this initiative so as to make theatre content available through various viewing platforms like online, on-air, on-ground, in-transit for global audiences to consume at their convenience as well as archiving the productions for future generations.
Zee Theatre will partner with renowned playwrights and theatre stalwarts to produce over 100 plays over the next three years.
Zeel MD and CEO Punit Goenka said, “Theatre has been a part of our DNA for centuries. With Zee Theatre our vision is to preserve this heritage and take these timeless stories to audiences across the country and the rest of the world. It is a very proud moment for us to be able to bring theatre to mainstream entertainment and give the industry its due.”
“After television and cinema, theatre will be the next content vertical for us at Zee. With Zee Theatre, we are opening up a new genre for multiple screen consumption. This is in line with our strategy of offering differentiated content to our discerning audience base,” he added.
Zee Theatre will bring together works of some of the most acknowledged and renowned playwrights like Mohan Rakesh, Jaywant Dalvi, Vijay Tendulkar, Surendra Verma, Mahesh Dattani, Ranjit Kapoor, Shafaat Khan and many others from Hindi, Marathi, Gujarati, Bengali and English theatre.
Stalwarts such as Ranjit Kapoor, Mahesh Dattani, Usha Ganguli, Vijay Kenkre, Dr. Vijaya Mehta, Atul Kumar, Ishan Trivedi, Suman Mukhopadhyay, Chandrakant Kulkarni, Rajan Tamhane and many more will be bringing alive some of their best stories on this platform with plays such as Rudali, Sandhya Chhaya, Piya Behrupiya, Janpath Kiss, White Lilly Night Rider, 30 Days in September, Doll’s House and Ma Retire Hoti Hai amongst others.
Zeel chief creative – special projects Shailja Kejriwal added, “The beauty of theatre is that it takes you into a fascinating world of stories across genres from drama and suspense to social issues, musicals, classics and satire in a manner not dealt with on any other medium. With Zee Theatre we aim at nurturing this rich content for present and future generations to continue the legacy, which has been cherished by veterans for decades. I would like to thank the entire theatre industry for extending their support for this initiative.”
Zee will leverage its ability to make theatre available across multiple platforms such as the internet, mobile, DTH, television, in-flight, screenings at multiplexes and educational institutes in addition to existing on-ground performances making theatrical content available to the widest possible audience at their convenience.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
