iWorld
Zee Digital to host its second edition of MSME National Summit & Awards 2022
Mumbai: Zee Group’s digital media publishing arm, Zee Media Digital, announced the second edition of the MSME National Summit & Awards 2022. The event is scheduled for 27 August 2022, from 11:00 a.m. to 4:00 p.m.
After witnessing the enormous success of the first edition of the MSME National Summit and Awards, the second edition aims to be bigger and better. The second edition aims to reinstate the importance of MSMEs for our economy and their role in defining the trajectory of the nation’s development, especially post Covid-19.
The event will be inaugurated by the minister of state for commerce & industry, government of India, Anupriya Patel, followed by panel discussions on “Smart Manufacturing and Working Capital Issues & Funding for SMEs” by various MSME industry leaders.
The event will also host leadership talks by IIM Lucknow Incubator director and professor of strategic management Dr. Anadi Saran Pande; and UNCTAD, Empretec India Foundation national director Arnab Chakrabortty.
Some of the dignitaries who will be gracing the event are IamSMEofIndia chairman Rajive Chawla; MCCIA director general Prashant Girbane; Paragon Apparels MD & Alcis Sports founder Roshan Baid; Dawar Group chairman Puran Dawar; M1Xchange CEO Sundeep Mohindru, among others.
Speaking of the event, CRO-digital Shridhar Mishra said, “The MSME sector was hard hit during the pandemic, yet the initiatives undertaken by the government gave them the much-needed thrust for revival. Today, the MSME sector has an instrumental contribution to the economy, and it is important to recognize the same. This summit is an attempt to recognize the same.”
The event will be promoted across all social media, microsites, and content hubs. Special workshops will also be conducted as a part of the promotional event. The entire event is to be hosted on the Zee Business Facebook page.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
