iWorld
Zee Digital launches AVOD platform OZEE
MUMBAI: Zee Digital Convergence Limited (ZDCL), the digital arm of media & entertainment conglomerate Zee Entertainment Enterprises Limited (ZEEL) has launched a new video on demand platform called OZEE.
The platform will follow the AVOD (advertiser based video on demand) model. Pertinent to note here is that Zee already has an over the top (OTT) platform in DittoTV.
The new platform OZEE will celebrate life at the consumers’ own pace and will offer entertainment in a manner that resonates with the vision of ZEEL’s corporate philosophy – Vasudhaiva Kutumbakam – The World is My Family.
The app highlights enhanced user experience, tempting first time exploration followed by loyal viewing on personal gadget. An official statement said, “The name hence inspired by the ‘O’ symbolising the circle that encompasses our universe and the entertainment we seek in it – the world of Zee.”
Zee Entertainment Enterprises Limited MD and CEO Puneet Goenka said, “In India, entertainment is life. The fact that today people are finding it easy to cut away from appointment viewing and are able to watch their chosen entertainment anytime and anywhere, has only driven consumer expectations higher. The video on demand platform has become the need of the hour and we are excited to bring to our viewers this whole new level of entertainment. OZEE will offer a user friendly platform and the comfort of watching your favourite ZEE show/movie at your convenience. Living in the ‘instant’ era, OZEE will make content available within minutes of its television telecast. With this offering, we hope to conquer the hearts of our viewers as much as we have been doing with our other products.”
Zee Digital Convergence Limited CEO Debashish Ghosh added, “We believe that OZEE will define the future consumption benchmarks of Entertainment Content from ZEEL and deliver an effortless and pleasurable experience to all viewers of On Demand content on OZEE – irrespective of location, age group, SEC and comfort with technology platforms. While OZEE will deliver the best entertainment content from ZEE – which viewers have loved over decades – it is also designed to make the viewing experience truly unique and trouble free. We hope the world will love what OZEE has to offer”.
OZEE will launch with the following shows across each channel:
The platform will also showcase exclusive content, be it award shows, movie premieres or concerts; anything and everything to do with entertainment.
iWorld
Prashant Iyer joins Sony LIV as head of marketing
The former Netflix India director grew the streamer’s social following from half a million to 55m
MUMBAI: Sony LIV has poached one of India’s most battle-hardened streaming marketers. Prashant Iyer, who spent nearly eight years at Netflix building its India operation into a social-media juggernaut, has joined the platform as head of marketing.
Iyer leaves Netflix having done rather a lot. He grew the streamer’s India social community from roughly 500,000 followers to over 55m, delivered engagement and organic impressions double those of rivals, and ran more than 250 campaigns across titles, brand and partnerships. In his final role as director, marketing, he sat on the core leadership team credited with driving 15-times revenue and subscription growth over eight years. He also served as the only director-level social leader across Asia-Pacific, a regional mandate that stretched across a 200m-plus follower community.
Before Netflix came Nike, where Iyer spent three and a half years straddling digital brand commerce and key account management, including ownership of Myntra, the brand’s largest digital account in India. Earlier still, Titan Company gave him his first crack at brand and digital marketing.
Sony LIV, which has been muscling for position in an increasingly crowded streaming market, has landed a marketer who knows precisely how to build an audience from scratch and, just as importantly, how to keep it. For a platform still chasing the kind of cultural cachet Netflix India took years to earn, that is not a bad place to start.
