GECs
Zee channels launched on YuppTV in Mid-East
MUMBAI: With an aim to enable TV viewers across the world to catch Indian TV shows from anywhere in the world, YuppTV has now launched a bouquet of channels from the Zee group across the Middle East.
The channels that have been launched are: Zee TV Middle East, Zee Cinema International, &TV Middle East, Zee Telugu, Zee Bangla Movies, Zee Living, Zee Bangla, Zee Marathi, Zee Kannada, Zing, Zee News and Zee Smile. More channels from the Zee stable are likely to be added on the platform soon.
The bouquet of channels launched in the Middle East will give viewers access to Zee serials in Hindi and in regional languages, news coverage, health and living programs as well as movies in multiple Indian languages.
YuppTV founder and CEO Uday Reddy said, “Middle East provides a prime viewership base with unlimited potential for Indian television with Hindi and regional languages all set to capture a huge following. Taking Zee Entertainment, one of India’s largest television broadcasters, to host its channels on YuppTV for viewers in the Middle East gives us as much pleasure as it will bring to the eager viewers. The increasingly vast South Asian population in the Middle East can now watch their favourite Zee content on our platform. They can now enjoy the shows of their choice on Zee channels whenever and wherever they choose to.”
Zee Entertainment MENAP chief content and creative officer Manoj Mathew added, “We are the only network to offer varied local flavour in our programming for south Asian viewers. Our first locally produced drama series for Middle East viewers called Parwaaz got us record viewership last year. Similar experiments for content with a local connect is what differentiates us from the other south Asian broadcasters and makes us the preferred choice of our viewers.”
“Our alliance with YuppTV to offer Zee bouquet of channels to subscribers in the Middle East is both exciting and enriching. Availability of YuppTV on various internet enabled devices enhances Zee’s reach multi folds. It is our firm belief that our offerings will be highly appreciated and viewers will enjoy the channels and their content as we create programmes of specific interest to please our various segments of audiences,” concluded Mathew.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
