English Entertainment
Zee Café’s ‘Breakfast To Bed Binge’ to air ‘The Odd Couple’ on 31 Dec
MUMBAI: Zee Café’s ‘Breakfast To Bed Binge’ is bringing non-stop entertainment on 31 December 2019. The channel will telecast back-to-back seasons of the laughter riot – The Odd Couple Season 1 – Season 3 from 8 AM till midnight.
The Odd Couple stars Matthew Perry as endearing slob Oscar Madison and Thomas Lennon as uptight neat freak Felix Unger. The two former college buddies become unlikely roommates after the demise of their marriages. It’s not long after Oscar lets Felix move in, Oscar fears he’s made a monumental mistake. Oscar’s assistant, Dani, and his long-time agent, Teddy, have their hands full trying to keep Oscar’s career as a sports radio host on track as he deals with his new living situation. Fortunately, their quirky next-door neighbour Emily helps Felix adapt to his new life as a bachelor and rein in his copious eccentricities.
Despite how exasperated Oscar and Felix make each other, in the end, these mismatched friends agree that they can help each other move on from their divorces and somehow make this crazy living arrangement work.
The holiday plans are set with non-stop entertainment with the ‘Breakfast To Bed Binge’ on Zee Café which started on 25 December 2019 and will continue till 01 January 2020, every day at 8 AM on Zee Café.
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
