English Entertainment
Zee Café’s ‘Breakfast To Bed Binge’ brings ‘Our Cartoon President’ and ‘House Of Cards Season 6’ on 1 Jan
MUMBAI: With its new campaign ‘Breakfast To Bed Binge’, Zee Café to showcase back-to-back episodes of the political satire and drama – ‘Our Cartoon President’ and ‘House Of Cards Season 6.’
The Zee’s English entertainment channel to bring non-stop entertainment through ‘Breakfast To Bed Binge’ from 8 AM to midnight from 01 January 2020.
‘Our Cartoon President’ is the brainchild of executive producer Stephen Colbert brings a hilarious look into the Trump presidency, animation style. The show is about the 45th President as you’ve never seen him before – intimate, unguarded and animated.
Starring Robin Wright, Michael Kelly, Diane Lane, the ‘Breakfast To Bed Binge’ also brings Season 6 of the political drama ‘House Of Cards’. The story revolves around a ruthless politician who will stop at nothing to conquer Washington, D.C., in the Emmy and Golden Globe-winning series.
Viewers’ holiday plans are set with non-stop entertainment from dawn to dust with ‘Breakfast To Bed Binge’ on Zee Café starting from 25 December 2019 till 01 January 2019, every day at 8:00 am.
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
