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Zee Cafe brings 3 of America’s biggest reality shows

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MUMBAI: The viewers of Zee Café will become a witness to three of America’s highest rated reality series. The channel has signed an exclusive deal with Freemantle Media to bring the latest and multiple seasons of American Idol, America’s Got Talent and The X Factor to India.

 

Come 19 March, Zee Café will air the 13th season of American Idol that starts in the US from 15 January with a revamped judging panel. While Keith Urban will return for the second time on the judging panel; Mariah Carey, Nicki Minaj and Randy Jackson have been replaced by Harry Connick Jr. and Jennifer Lopez. Ryan Seacrest will return as the host. The last edition of the show was often in the midst of controversies because of the constant cold war between Mariah Carey and Nicki Minaj.

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Interestingly, the finale of the show will be aired live on the channel along with US (Zee Café plans to catch up with US by airing the show on weekdays regularly) and soon after that the channel will air the 8th season of America’s Got Talent. Joining actor Howie Mendel and radio personality Howard Stern at the judges panel this year would be supermodel and host of Project Runway, Heidi Klum, along with former Spice Girls member Melanie Brown (aka Mel B), replacing Sharon Osbourne.

 

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And that’s not all! Following America’s Got Talent would be airing of The X Factor towards the end of the year. The X Factor judges panel will include Simon Cowell, singer and actress Paulina Rubio, former Destiny’s Child member Kelly Rowland and songstress Demi Lovato.

 

Zee Café EVP and business head Anurag Bedi, said, “We believe in bringing the best and the latest content to our viewers. These shows are synonymous with entertainment and unarguably amongst the biggest reality shows on television. Having seen the affinity the audience here has for reality shows, we are confident that these shows will be amongst the biggest shows of 2014 and will strengthen Zee Cafe’s leadership position in the English entertainment genre”.

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Bedi thinks that these shows already have a huge fan following in India, considering the local adaptations on Hindi GECs have worked really well. However, it’s the channel’s marketing initiatives that would work in its favour, says Bedi, who is undeterred by the fact that the previous seasons of these shows were aired on different networks. While American Idol previously aired on two different channels in India – Star World (2004-2011) and Big CBS channels (2012-2013), X Factor aired on the Big CBS channels and America’s Got Talent was aired on VH1. Bedi said, “How a show does on one platform may be very different from how it will perform on another. The content itself is of par excellence and the buzz that we create will definitely bring in viewership. We will bring in appointment viewing with these shows.”

 

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Fremantle Media EVP of sales & distribution Asia Ganesh Rajaram, said: “These shows have become a global phenomenon, engaging audiences all over the world because of its ability to attract amazingly talented hopefuls with brilliant stories to tell. We’re delighted that Indian audiences will get to enjoy these shows on Zee Café.”

 

Given the magnanimous reach of these shows already all around the world, the marketing strategies have been decisively planned. “Considering that these shows will be amongst our tent pole properties for this year, we will take an aggressive 360 degree marketing approach to promote them,” says Bedi, also adding that the shows will be aired in the prime-time slot and will target the young urban youth. “9 pm has a very high PUT among the TG 15-24 who is the viewer of this content. We are confident it will do well at this time band,” he remarks.

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While Bedi didn’t divulge any details about the sponsors on board for the shows, considering the popularity of the shows some interesting deals are to be finalised.

 

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The fans of these English reality shows have seriously something interesting to look forward to!

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English Entertainment

Warner Bros. Discovery shareholders approve Paramount deal

Investors wave through a $111 billion megamerger but deliver a stinging, if toothless, rebuke over half-a-billion-dollar goodbye packages

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NEW YORK: The shareholders said yes to the deal. They said no to the cheque. At a virtual special meeting on Thursday that lasted barely ten minutes, Warner Bros. Discovery investors voted overwhelmingly to approve Paramount Skydance’s $111 billion acquisition of the company — and then turned around and voted against the lavish exit pay packages lined up for chief executive David Zaslav and his fellow outgoing executives.

Not that it will make much difference. The compensation vote is purely advisory and non-binding. The Warner Bros. Discovery board can, and almost certainly will, pay out as planned.

But the symbolism stings. It is the second consecutive year that WBD shareholders have voted against the executive compensation packages, and this time they had good reason. Zaslav’s exit deal is, by any measure, extraordinary. Under the terms filed with the Securities and Exchange Commission, he is set to receive $34.2 million in cash severance, $517.2 million in equity in the combined company, and $44,195 in continued health coverage — a total of at least $550 million. On top of that, Warner Bros. Discovery has agreed to reimburse Zaslav up to $335 million for taxes assessed by the Internal Revenue Service on his accelerated stock vesting, though the company says that figure will decline depending on when the deal closes. As of March 11, Zaslav also held $115.85 million in vested WBD stock awards — and last month sold a further $114 million worth of WBD shares.

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Shareholder advisory firm ISS recommended voting against the compensation measure, citing “problematic” tax reimbursements to Zaslav and the full vesting of his stock awards.

Zaslav will be bound by a two-year non-competition covenant and a two-year non-solicitation of customers and employees after the deal closes.

His lieutenants are not walking away empty-handed either. J.B. Perrette, chief executive and president of global streaming and games, is in line for $142 million, comprising $18.2 million in cash severance and $123.9 million in equity. Bruce Campbell, chief revenue and strategy officer, will receive an estimated $121.5 million, including $18.8 million in severance and $102.7 million in equity. Chief financial officer Gunnar Wiedenfels is set for $120 million, made up of $6.6 million in cash severance and $113.1 million in equity. Gerhard Zeiler, president of international, will get $82.6 million, including $11.9 million in severance and $70.7 million in equity.

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The deal itself, clinched in February after Netflix declined to raise its bid for Warner Bros., still needs regulatory clearance from the Justice Department and European authorities. Several state attorneys general are also weighing legal action to block it.

Senator Elizabeth Warren, Democrat of Massachusetts, was unsparing. “The Paramount-Warner Bros. merger isn’t a done deal,” she said after the shareholder vote. “State attorneys general across the country are stepping up to stop this antitrust disaster. We need to keep up this fight.”

If it does go through, the combined entity would be a formidable beast, bringing together Paramount Skydance’s stable — CBS, CBS News, Paramount Pictures, Paramount+, BET, MTV and Nickelodeon — with WBD’s portfolio of HBO, Max, Warner Bros. film and TV studios, DC, CNN, TBS, TNT, HGTV and Discovery+. Paramount has said it expects $6 billion in cost savings from the merger, which is Wall Street shorthand for mass layoffs on a significant scale.

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The ten-minute meeting was presided over by chairman Samuel Di Piazza Jr., with Zaslav, Campbell, Wiedenfels and chief communications officer Robert Gibbs in virtual attendance. Di Piazza was bullish. “We appreciate the support and confidence our stockholders have placed in us to unlock the full value of our world-class entertainment portfolio,” he said. “With Paramount, we look forward to creating an exceptional combined company that will expand consumer choice and benefit the global creative talent community.”

Zaslav echoed the sentiment. “Over the past four years, our teams have transformed Warner Bros. Discovery and returned the company to industry leadership,” he said. “Today’s stockholder approval is another key milestone toward completing this historic transaction that will deliver exceptional value to our stockholders.”

Paramount Skydance struck a similar note. “Shareholder approval marks another important milestone towards completing our acquisition of Warner Bros. Discovery,” it said in a statement, adding that it looked forward to “closing the transaction in the coming months.”

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The shareholders have spoken on the merger. On the pay, they were ignored before the vote was even counted.

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