GECs
Zee Business to launch three live interactive shows
MUMBAI: Zee Business, the business news channel from Zee Telefilms stable, has planned three new interactive based shows.
The bidding, chat and opinion poll shows are all set to launch in August. According to a media release, Zee Business is using state-of-the-art technology from a British firm, which allows real-time on-air display of messages sent on a mobile platform.
The first show to be launched is named Boli No. 1 and it will go on air on 8 August. The bidding show has been designed using the unique and lowest bid concept. Through Boli No. 1, the participants can win refrigerators, TVs, mobile phones and lots of other exciting goods for as low as Re 1. Typically, these products will go under the hammer for below Rs 5. Viewers will have to send in their bids on 7575, using the keyword WIN.
News Tonight, which will beams at 9 pm to 10 pm on Zee Business, will also go interactive, with viewers getting a first time opportunity to participate in a discussion. Viewers will first need to register their name using the keyword REG. Once their names are registered on the system, they can use the keyword CHAT and send in their messages/comments/questions to the show. The lower half of the screen will display their messages the moment they get a delivery report on their phone.
On Zee Business Special, which airs at 8:30 pm, the viewers will be asked their opinion on a question on the biggest news of the day. The reply either has to be “Y” for Yes or “N” for No, which will automatically change the bar graph on air. The keyword to be used here is POLL, informs the media release.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
