News Broadcasting
Zee Business emerges as the leading YouTube live channel during budget day
Mumbai : Amidst the fervent anticipation surrounding the budget speech, Zee Business once again affirmed its unrivalled position in the realm of financial journalism, seizing the spotlight as the most-watched channel on YouTube Live at 12:00 PM. Surpassing its industry peers, Zee Business shattered previous viewership records, delivering insightful coverage and expert analysis during pivotal events.
As per claim by Zee Business on the basis of Data Beings report, Zee Business captivated its widespread audience with comprehensive insights into market trends and economic developments, as the most popular Livestream in terms of Average views during a 12 hour period from 000 hrs till 1200 hrs on 1 February, 2024.
Not only this, ZEE Business’ live views count even crossed a whopping 1,75,000 Live views during finance minister’s budget speech.
As per claim made by Zee Business , in comparison to Industry peers like Republic Bharat, TV 9 Bharatvarsh, News 18, India TV, CNBC Awaaz, Aaj Tak, ABP News, Zee Business consistently attracted higher viewership, reaffirming its position as the preferred destination for those seeking insightful analysis and updates on the stock market and economic affairs.
This remarkable achievement not only underscores the unwavering trust and credibility that millions of viewers place in Zee Business but also solidifies its position as a trailblazer in financial journalism, boasting a substantial viewership share of 25.03 per cent when compared with even the Hindi general news category.
In an industry landscape where competition for viewership is fierce, Zee Business continues to stand out as the preferred destination for those seeking accurate and timely financial information.
With its commitment to excellence and leadership, Zee Business remains at the forefront of delivering unparalleled value to its audience, reaffirming its status as the nation’s premier source of financial news.
Emphasising on the success of the livestreaming on the Budget, Zee Business, managing editor, Anil Singhvi, said, “In commemorating Zee Business’s feat of leading YouTube live viewership during the budget speech, we extend our heartfelt thanks to our viewers for their invaluable support. We take great pride in Zee Business’s performance during the livestream, which underscores our dedication to providing accurate and insightful financial news.
This accomplishment reiterates our unwavering commitment to delivering timely updates and comprehensive analysis, further establishing Zee Business as the foremost destination for nuanced coverage of market trends and economic insights.” he added.
Zee Business & WION, chief business officer further Madhu Soman, highlighted, “We’re incredibly thrilled by our success during the budget speech on YouTube live. Our primary aim has always been to offer our audience the finest in financial journalism, and surpassing our peers in viewership is a validation of our efforts. This achievement speaks volumes about the dedication and hard work of our team. Zee Business has consistently been at the forefront of financial journalism. Our dominant presence on YouTube live during the budget speech further emphasises our unwavering commitment to providing unmatched value and excellence to our valued viewers.”
As the nation’s premier source of financial reportage and analysis, Zee Business continues to set new standards for quality and reliability in news broadcasting.
Zee Media Corporation Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than 528 million viewers through its linear and digital properties.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
