e-commerce
Zebronics collaborates with artist Santanu Hazarika
Mumbai: Zebronics, an Indian brand in IT peripherals and audio systems with a vast catalog including lifestyle accessories, laptops and more, has collaborated with Santanu Hazarika, a multidisciplinary autodidact, a visual sorcerer and mysterious doodler. This collaboration is to introduce a capsule collection of doodle and abstract-art-covered products including audio, IT gadgets, smartwatches and more.
A self-taught artist with multidisciplinary creativity, Santanu Hazarika has ventured across the globe, curating and displaying his art, from Mumbai’s bustling streets to the remote corners of Siberia. Hazarika played a role in India’s NFT evolution with a collaborative NFT release alongside Ritviz by selling out in an astonishing 37 seconds, a testament to his enigmatic appeal. The 3-time TEDx Speaker has several awards and accolades to his name including the Government of Assam (award) for contributions to the field of art, the Red Bull Doodle Art World Champion 2014, GQ’s best-dressed, among others.
Speaking about the collaboration, Santanu Hazarika said, “I’m thrilled to be partnering with Zebronics, a brand that consistently pushes boundaries and embraces youthfulness, fun, and innovation. I believe that integrating the intricacy of doodle art aesthetics with Zebronics’ top-notch quality products will not only attract new consumers but also captivate existing ones with a range of trendy, fresh, and unconventional items. This collaboration is particularly special to me because it connects with my childhood memories of when I first got acquainted with the brand and developed a love for gadgets. Art is my passion, and by merging it with art-focused technology, we aim to transport people to an extraordinary world that I’m zealous to share.”
Commenting on the collaboration, Zebronics co – founder director Rajesh Doshi said, “We are thrilled to form a partnership with the internationally acclaimed self-taught artist and illustrator, Mr. Santanu Hazarika. I personally admire and greatly appreciate contemporary and abstract art & it felt like a natural step to merge his creative expertise with our products. The result is a captivating and unique fusion of art and technology. These designs boast intricate details within their vibrant and funky patterns, paying homage to the rapidly growing global trend of doodle art that Santanu has mastered. Beyond their finesse and meticulous attention to detail, we firmly believe that our consumers will find themselves genuinely inspired by the rejuvenating designs and aesthetics of our product range, perfectly in line with our motto to be ‘Always Ahead’.
The ‘Zebronics X Santanu’ collection, an eccentric new line, will debut on Flipkart, Amazon and shop.zebronics.com starting 13 Dec 2023. Zebronics commenced this launch with its flagship soundbar, the Zeb-Juke Bar 9400 Pro Dolby, along with a range of new gaming mousepads. Over the next six months, Zebronics can introduce products in various categories, including audio wearables, portable speakers, smartwatches, and IT & gaming products. These chosen products cater to a diverse, artistic, and fashion-forward audience of all ages. This collection seamlessly blends notable artistry with 21st-century tech, offering a fresh product lineup with inherent appeal.
The products will be available on Amazon, Flipkart, shop.zebronics.com starting 13 December 2023
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
