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Zapak Mobile Games launches Brainbots vs. Zombie mobile game
Mumbai: Zapak Mobile Games, a developer and publisher of mobile game from Reliance ADAG, has announced the launch of a new mobile game ‘Brainbots Vs Zombies’.
Zapak has launched the game, which will be available for free on Google Play, keeping in mind the upcoming summer holiday season
The mobile game that is set in the post apocalyptic future is a casual arcade game. The plot of the mobile game revolves around a herd of zombies and their quest to attack the last settlement of the brains. The brains, tired of protecting themselves decided to stay put and make a stand against the advancing zombies. The primary goal is to protect the brains by killing the zombies.
The player in the mobile game can use the brainbot and smash all the incoming zombies to pulp, before they break in and eat up all the brains. The player can move the brainbot left to right and to kill the zombies the player has to drop the spiked metal ball on them. Over time the Zombies will attack the defenses and the player can repair them to prevent more zombies from getting in. If the zombies eat up all the brains, it‘s game over.
Talking about the launch Zapak Mobile Games India business head Chaitanya Prabhu said, “Our newly launched game, Brainbots vs. Zombies is a complete package of adventure and thrill. This game is an addition to our current catalogue which provides highly entertaining and engaging mobile games to casual gamers across the world.”
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
