iWorld
Yuvaa Partners With The Man Company for second season of ‘Be A Man, Yaar’
Mumbai: It was in 2023 when Yuvaa- a popular GenZ-driven media organisation introduced India’s first chat show on positive masculinity called Be A Man, Yaar. The unique and heartfelt conversations with some of the popular men from showbiz, including Naseeruddin Shah, Karan Johar, Vicky Kaushal, and Zakir Khan, caught the attention of millions, starting the much-needed conversation around men, their emotions, and positive masculinity. Now, in association with The Man Company, a leading male grooming brand, Yuvaa is coming back with season two of ‘Be A Man, Yaar’, and this time, it is all about the ‘humanity’ behind masculinity.
To celebrate men from different fields and backgrounds, the second season of ‘Be A Man, Yaar’ will witness Media Entrepreneur and Co-Founder of Yuvaa, Nikhil Taneja engaging in candid, honest, authentic conversations about what it means to be a boy, a man, and a human with: Javed Akhtar, Kartik Aaryan, Bhuvan Bam, Manish Malhotra, Rohan Bopanna, Dr Vikas Divyakirti, Gajraj Rao, Boman Irani, Imran Khan, Ankush Bahuguna, Viraj Ghelani, Aryan Pasha and Prateek Kuhad.
The trailer of the show launched today on Yuvaa’s YouTube channel, and from 10th July, the show aims to delve deeper into the conversations around mental health, loneliness, male friendships, therapy, fatherhood, insecurities, and of course, healthy relationships with women.
Yuvaa and The Man Company share a vision of redefining masculinity and fostering a culture of positive male identity. ‘Be A Man, Yaar’ aims to provide a platform for men to express their true selves, break free from societal stereotypes, and engage in meaningful dialogues that promote mental well-being and emotional health. The Man Company, with its dedication to holistic grooming and personal development, complements this mission by encouraging men to lead lives of authenticity and compassion. Together, they strive to inspire a generation of confident, empathetic, and proud men to be themselves.
Expressing his thoughts behind bringing the second season of the critically acclaimed show ‘Be A Man, Yaar’, Nikhil Taneja said, “Season 1 of Be A Man, Yaar! got an enormous amount of love for creating a safe space on the internet for men in the entertainment industry to have vulnerable and authentic conversations. In Season 2, we have more men, more laughs, more love, more hugs and a lot more vulnerability by iconic men from entertainment to sports to fashion to education. Our guests reflect the diversity of our country and the many ways in which men can learn and be human. I’m thrilled that The Man Company partnered with us on the mission to make masculinity more wholesome.”
The Man Company founder & MD Hitesh Dhingra also expressed excitement about the partnership, highlighting their shared mission of promoting positive masculinity, emphasizing their goal of encouraging men to embrace their individuality and lead with authenticity and compassion. He said, “At The Man Company, we believe in empowering men to embrace their individuality and cultivate confidence inside and out through grooming and a constant dialogue that urges them to bring out the #GentlemanInYou. Our collaboration with ‘Be A Man, Yaar!’ aligns perfectly with our goal to redefine masculinity and inspire men to rise above stereotypes and lead with authenticity, compassion, and gentleness.”
With a reach of over 150 million and mentions by over 450 celebrities and creators, the first season of ‘Be A Man, Yaar’ featured candid conversations with notable figures like Vicky Kaushal, Karan Johar, Zakir Khan, and Naseeruddin Shah, exploring the concept of positive masculinity. Starring some unconventional discussions, the show became the flag bearer for positive communication for men around, bringing out their vulnerable emotions for the world to understand what it truly means to be a man!
The extended unfiltered episodes will be available exclusively on Amazon Music.
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
