iWorld
Yuvaa bridges Gen Z And finance through roundtable series
Mumbai: Gen-Z-driven media platform, Yuvaa, has released the second collaborative roundtable series with Max Life Insurance, aimed at addressing crucial financial themes for Generation Z. This series of four quarterly roundtables serves as a powerful platform for Gen Z artists to engage in meaningful discussions on financial planning, protection, and the insights derived from Max Life Insurance’s India Protection Quotient (IPQ) report.
Moderated by media entrepreneur and Yuvaa Co-founder, Nikhil Taneja, the roundtable series brought together influential Gen Z voices like Aastha Shah, Ahsaas Channa, Aaditya Kulshreshth aka Kullu and Swastika Rajput to address the financial challenges and opportunities today’s youth face. Designed to resonate with Gen Z’s unique perspectives, these discussions provided valuable insights and tools for navigating their financial futures. The collaboration emerged from Max Life Insurance’s recognition of Yuvaa’s deep understanding of Gen Z trends, concerns, and voices.
Partnering with Yuvaa enabled Max Life Insurance to effectively communicate their IPQ report findings, which highlight the financial behaviours and needs of India’s youth, leveraging Yuvaa’s role as a key bridge between the brand and the Gen Z demographic. The series features popular digital artists across verticals who share their unique perspectives and experiences on financial planning. These conversations foster trust and relatability with viewers, particularly young adults who often turn to social media for information and guidance.
Aastha Shah, while commenting on his association with the initiative said, “My dad always taught me one thing – Be financially independent in life so that going forward you do not have to be dependent on anyone, even if the world leaves you behind, you can survive with your own money. This is financial freedom for me. Today’s round table made me aware about so many different life stories where everyone spoke about their own experiences.”
Aditya Kulshreshth aka Kullu, added, “I had an amazing time being on the round table, everyone was so comfortable and we opened up our hearts, heard so many inspiring stories. My relationship with money has always been good and I value my money a lot. I started earning when I was 18 so money has been with me through thick and thin.”
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
