iWorld
YuppTV Scope partners with ION broadband
Mumbai: Single subscription video streaming platform YuppTV Scope has partnered with ION broadband to offer OTT services to its users.
YuppTV Scope offers users a unified interface to all premium OTT apps such as SonyLIV, Zee5, Epic On, and YuppTV using a single subscription, while eliminating the task of accessing multiple apps. ION broadband has an audience base of four lakh customers and around 25,000 access points in more than 60 cities across the country and aims to provide a traditional TV-like experience for consumers in a seamless manner.
“We are delighted to announce our partnership with ION broadband. This partnership further highlights the growing customer base for OTT platforms across genres,” said YuppTV founder and chief executive officer Uday Reddy. “Users will be able to enjoy YuppTV Scope’s unique and seamless video entertainment experience using a technologically advanced, all-encompassing platform and enjoy a traditional TV-like experience’’
ION broadband provides cutting-edge internet solutions to suit its various segments like retail, hospitality, campus wi-fi, corporate, smart city, airports, and public wi-fi.
“OTT consumption has been on the rise in India, owing to the pandemic. We are committed to keeping in touch with the changing trends and offering relevant services for our vast customer base and providing them with a traditional TV-like experience in a seamless manner,” said ION brand management business development Vielas Salunkke. “ION broadband is delighted to collaborate with YuppTV scope and believe that the platform will revolutionise the way content is consumed in the country.”
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
