iWorld
YuppTV makes live streaming easy with Freedocast
MUMBAI: YuppTV has announced the launch of Freedocast Pro Device and Freedocast Live Streaming Platform. Providing end-to-end solutions for users to go live instantly, anywhere anytime, the pro device and live-streaming platform also enables users to broadcast live videos on multiple platforms such as, Facebook and YouTube Live, Twitter/Periscope and others.
The latest offering, Freedocast Pro Device broadcasts live videos in HD Quality. The Device can be connected to any video source including camera and switcher to go live and can be easily controlled via Android/iOS App. The App can be used to preview, control & monitor live broadcasts. The Device also has a rechargeable battery supporting over 2 hours of continuous live streaming and offers HDMI IN/OUT & MIC-in for AV source connectivity.
To best suit the needs of broadcasters, Freedocast Live Streaming Platform is designed as a one-stop-solution providing cloud transcoding & Adaptive Bitrate streaming for best viewing experience in low bandwidths, real-time analytics, viewer interactivity with chat moderation, Ad-integration, pay -per-view, geo-blocking & password protection for control of events. Any external encoder can be used to go live through Freedocast Platform and simultaneously stream to multiple platforms
Commenting on the launch, YuppTV founder and CEO Uday Reddy said, “The rapid growth of Live broadcasting could change the way users consume content. In this age of information overload, people expect to see events unfold in real-time. Globally renowned for our technical superiority in the field of internet TV and OTT, we at YuppTV are now extending the same expertise in live-streaming. With the launch of Freedocast Pro Device & Freedocast Live Streaming Platform, we further intent to deliver cost-effective, scalable, and robust LIVE broadcasting solutions. We shall continue to innovate and provide the best services to constantly address the needs of our users.”
Freedocast offers tailor-made solutions for broadcasters to aggregate, edit and broadcast events in-real time to their studios and multiple platforms. This solution is aimed to improve Broadcasters efficiency and productivity to stay ahead of competition. Celebrities and influencers can maximize the value of their social media programs by hosting special interactive sessions through Freedocast. Broadcasting sporting events, webinars, etc can be streamed to multiple platforms to increase the audience size and bring in new revenue streams for the broadcasters.
YuppTV will demonstrate its new offering Freedocast Pro and Freedocast Platform at NAB show 2017 at YuppTV booth SU11402CM, Las Vegas Convention Centre.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
