iWorld
YuppTV expands its offering by launching 18 Sri Lankan channels
MUMBAI: YuppTV has expanded its offering with the launch of 18 Sri Lankan TV channels across a variety of genres such as general entertainment, news, music, spiritual etc. As part of the association, prominent Sinhala, Tamil and English channels such as Siyatha TV, Derana TV, Dan TV, Channel C, Nethra TV and Prime TV will be made available on the YuppTV platform worldwide.
Speaking on the partnership, YuppTV founder and CEO Uday Reddy said, “At YuppTV, we have always sought to enable the best, most preferred entertainment options for our users across the globe. We have constantly enhanced our content offerings to appeal to the sensibilities of our diverse consumer base. Allowing access to these channels through our platform will add to the delight of our Sri Lankan expat viewers as they will be able to watch their favorite programmes from anywhere in the world.”
The platform aims at catering to approximately 3 million Sri Lankan expats across the globe with the majority concentrated around Europe, Middle East and Canada. Two of Sri Lanka’s most popular TV channels namely Shakthi TV and Sirasa TV were already available on the OTT platform.
With this partnership, the service provider will also provide live TV access of Sri Lankan channels to subscribers at a very affordable price. These new channels will be part of Sri Lankan TV packages and can be accessed through the YuppTV website or via its app.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
