iWorld
YuppTV appoints Rajesh Iyer as COO for APAC, Middle East
MUMBAI: YuppTV has roped in Rajesh Iyer as the chief operating officer for Asia Pacific (APAC) and Middle East. A seasoned executive, Iyer has more than 16 years of experience leading functions and business with leading names in the broadcast media domain, including ZEEL, Viacom 18 and Star India. He will take charge of the new role from January 2018 onwards.
A part of the broadcast leadership team at ZEEL, Iyer spearheaded the launch of its second GEC, & TV, in 2015. Under his leadership, & TV was successful in creating a niche for itself in the market within the first three years of the launch. Prior to this, Iyer was also a part of the launch of Colors, a GEC from Viacom 18, in 2008. Now, taking up the position of YuppTV’s COO, Rajesh’s responsibilities will include overlooking the operations in APAC and the Middle East, along with leading the task of content acquisition and spearheading the growth and expansion of YuppTV Originals.
YuppTV founder and CEO of Uday Reddy said, “It gives me immense pleasure to welcome Rajesh to YuppTV. He comes with an excellent understanding of the entertainment ecosystem, having previously worked with some of the most renowned names in the industry. With Rajesh joining us and dedicated teams in each of the territory, we are affirmative for a multi-fold growth in the coming years especially in the new markets of APAC and ME.”
YuppTV is a global OTT platform of live, on-demand and catch-up video content for South Asian audience. It offers upwards of 300 live channels, 5000 movies and is widely distributed through multiple devices across US, UK/Europe, APAC, ME and India. More recently, YuppTV has been associating with the veterans from the South Indian film industry to host concepts beyond cinema with cinematic brilliance for YuppTV Originals such as Edulika and Manna Mugguru Love Story.
iWorld
Master app launches exclusive cricket series for IPL
Eloelo platform teams with Tanay Tiwari for Cricket Stories and 200 plus match analysis in IPL
MUMBAI: Master has just bowled a perfect yorker at cricket fans this IPL turning match days into bite-sized masterclasses of inspiration. Eloelo Group’s popular microlearning and infotainment app has expanded its content slate with exclusive cricket programming. It has teamed up with leading content creator and sports presenter Tanay Tiwari to launch the special series “Cricket Stories With Tanay”, alongside a dedicated cricket section featuring over 200 content pieces on daily match analysis, news and updates produced by a team of sports experts and creators.
The new series offers a deep dive into previously unheard inspirational tales from the world of cricket from the history and personal journeys of iconic players to remarkable stories of courage and motivation. The opening episode explores untold stories from Sachin Tendulkar’s life and his role as mentor to many young cricketers. The second episode spotlights Yuvraj Singh’s mentoring influence on stars such as Rishabh Pant, Abhishek Sharma and Shubman Gill.
Master already hosts more than 2,000 courses on subjects ranging from banking and finance to devotion and Indian history, making it one of the top 10 most downloaded apps in India on Google’s Android Play Store. The fresh cricket focus is designed to engage its fast-growing audience of curious learners during the high-energy IPL season.
In the coming months, Master will expand into newer languages and introduce additional courses and features, enabling Bharat users to learn on-the-go in their own language and at their own pace.
From Tendulkar’s masterclass moments to Yuvraj’s legacy of guidance, the app is transforming cricket into quick, compelling wisdom. With boundaries being hit on the field and stories being served on screen, Master is proving that the best way to enjoy the IPL is with a side of real-life inspiration, all in the palm of your hand.
