News Broadcasting
YouTube, Chevrolet, Warner Music Group present New Year’s Eve countdown
MUMBAI: Online video sharing site YouTube and Warner Music Group (WMG) have announced the YouTube New Year’s Eve Countdown presented by Chevrolet.
The promotion will celebrate New Year’s as it happens around the world with new videos featured every hour from New Zealand to Los Angeles.
As New Year’s Eve rings in around the world, special messages from YouTube celebrities Boh3m3, Smosh, Terra Naomi, Renetto, Chad Vadar, The WineKone and YourTube News, as well as award-winning artists from WMG labels Atlantic Records, Warner Bros. Records and Warner Music International will be featured on the homepage.
In addition to videos from YouTube personalities, WMG will provide special video content from New Year’s celebrations with its artists as well as music videos and concert footage. ‘Almost-live’ videos from New Year’s concerts will be uploaded directly from the venues as the events occur with ShoZu-enabled mobile phones, featuring Fueled By Ramen/Atlantic Records artist Panic! At the Disco from New York City’s Times Square, Atlantic Records artist Paolo Nutini from Scotland and Warner Bros. Records artists The Flaming Lips and the Goo Goo Dolls from Los Angeles, Mike Jones from Houston, Muse, My Chemical Romance from New York City’s Times Square and Red Hot Chili Peppers. The New Year’s Channel will also feature comedy skits from select performers as well as specially recorded live songs for the event.
YouTube director of advertising strategy Jamie Byrne says, “Our community served as the inspiration behind this idea. In 2006 we witnessed an influx of New Year’s resolution and celebration video postings as the New Year began. Thanks to support from our users, Chevrolet, and exclusive content from Warner Music Group artists, we will be able to offer a special venue for the community and the world to share their New Year’s celebrations and begin a new tradition.”
YouTube is encouraging users to upload their New Year’s resolutions and wishes for a chance to be featured on the homepage alongside the YouTube celebrities and Warner Music Group artists. Users can upload their videos in a special New Year’s YouTube group at www.youtube.com/group/newyears.
Warner Music Group states that it is continually seeking new ways to empower our artists and their fans. This New Year’s Eve Bash with YouTube further redefines how its artists and fans are coming together around the world through platforms that are transforming all of our lives.
On 31 December and 1 January 2007, Chevrolet will serve as the exclusive sponsor of YouTube which will feature a special edition homepage to host all of the specially created New Year’s content.
Chevrolet GM Ed Peper says, “New Year’s Eve is a truly global holiday and Chevrolet is a truly global brand. We sell cars and trucks in more than 120 countries around the world, so we’re very happy to be part of YouTube’s worldwide stage to showcase how different cultures celebrate New Year’s Eve”.
Featured New Year’s YouTube messages will be posted by WMG artists including Adrienne Pauly, Beatsteaks, Big and Rich, Blake Shelton, Bloc Party, Brainstorm, Crime Mob, Cute Is What We Aim For, and Danity Kane.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
