Hindi
Yash Raj Films partners 99Games for ‘Fan’ game
MUMBAI: After partnering for the Dhoom: 3 The Game, Yash Raj Films and 99Games have joined hands once again to launch a game of the film Fan starring Shah Rukh Khan.
Fan: The Game revolves around the journey of an ardent fan and the challenges he encounters to meet the superstar he idolises. It’s a game about connections. Fans can connect with Khan at his residence Mannat, in a film studio, in a cinema hall or simply at a mall and prove that they are his Sabse Bada Fans!
Yash Raj Films vice president of marketing and merchandise Manan Mehta said, “We take our job of entertaining our audience very seriously. Whether it’s a cinema screen or the mobile screen, the audience engagement matrix is our big priority. With 99Games and in particular with Rohith, we have realised that we have a common approach to business – audience centric. And as a natural progression of any good relationship, we are very thrilled to launch our product Fan: The Game in partnership with them. We believe that the gamers will really enjoy the gameplay that boasts of multiple levels and offers the opportunity to collect exciting gratifications.”
“After the phenomenal success of Dhoom: 3 The Game, with incredible player reviews and feedback from over 20 million downloads, we are excited to work yet again with Yash Raj Films to build a stellar mobile game for YRF’s Shah Rukh Khan starrer, Fan. The game will have avenues for players to connect with the superstar and a chance to come face-to-face with their idol in real life. As more and more consumers will be on the lookout for great local content, we will continue to push our boundaries to create high quality entertaining games. Working closely with YRF will be part of that strategy,” said 99Games CEO Rohith Bhat.
Yash Raj Films’ Fan is slated to release on 15 April.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
