Hindi
Yash Raj Films launches app of Ishaqzaade
MUMBAI: In order to promote their upcoming film Ishaqzaade, Yash Raj Films has launched a new application (app).
“Kahan Hai Ishaqzaade? Become an Ishaqzaade: Shout out your love,” is the app‘s Facebook status. Users of the app are given the opportunity to share their own love stories on a digital platform.
The game is set against the backdrop of small-town clan wars and is based upon the format of a shooting alley.
“Play the game and decide who you are, Haraamzaade or Ishaqzaade,” reads an introduction to the app. Players are given one minute to maximise their score. Points are awarded for hitting cans and points lost for targeting bombs and petrol cans
The film, starring Arjun Kapoor and Parineeti Chopra, is scheduled to release on 11 May.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
