Hindi
Yash Raj Films celebrates 1 million fans on Facebook
MUMBAI: Marking yet another milestone in its illustrious journey, Yash Raj Films (YRF), has become the first Indian production house to have a million fans on Facebook.
As a celebration of this achievement, the banner‘s Facebook page cover photo is a collage of the the hits it has produced featuring almost every star it has worked with in the recent past.
The banner enjoys a strong digital presence and regularly engages the audiences with interesting and interactive content. Yash Raj Films digital team constantly strives to entertain the audiences, just like their films. Their Facebook page has the fastest growing fan base with an addition of more than 3000 likes every day.
Yash Raj Films‘ page reflects a new theme every month. The current theme is, ‘YRF Dance Dhamaka‘ which showcases all the dance tracks from all YRF films. The production house regularly holds contests and updates their digital properties with latest and exclusive news.
Last year, YRF churned out one of the biggest hits in of 2012 Ek tha Tiger with Salman Khan and Katrina Kaif in the lead. This year too, it has a couple of much looked forward to releases like Arjun Kapoor starrer Aurangzeb and Amir Khan and Abhishek Bachchan starrer Dhoom:3.
Started in 1970 by one of the most respected and accomplished film makers from India Yash Chopra, the banner has given Indian and global cinema goers some timeless cinematic pieces like Silsila, Trishul, Dilwale Dulhaniya Le Jaayegne, the Dhoom franchise and Chak De! India.
YRF has been known to keep up with times and often produce movies much ahead of the times, a legacy that has been passed on passed its founder the Late Yash Chopra. Its success on the digital/social media forum is another example of how the production house understands its audiences and puts in the effort to be where they are.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
