Yahoo ties with Euro RSCG for online soccer campaign

Yahoo has launched a print campaign and a six language; eight-market online promotion called “The Yahoo! FIFA World Cup Challenge,” which offers soccer fans a chance to play a 28-day online game and win tickets to the final in Yokohama, Japan.

The internet portal on 28 May announced a tie up with Havas’ Euro RSCG Worldwide, marking an expansion of the company’s existing relationship with the network. The announcement comes as the Internet portal prepares to launch a TV campaign in 10 global markets behind its FIFA 2002 World Cup soccer sponsorship.

Euro RSCG is already Yahoo’s agency of record for global projects in Canada, Singapore and Brazil. Each of Yahoo’s regions continues to have its own agency of record. Havas’ Black Rocket Euro RSCG, San Francisco, is Yahoo’s US agency of record.

Black Rocket Euro RSCG will be leading FIFA World Cup advertising activities, which include creating the FIFA’s official website for the event, fifaworldcup.com. The 32-team soccer tournament, which begins 31 May, will be held jointly in South Korea and Japan.