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Yahoo! India gets search innovative with ‘My Web 2.0’

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MUMBAI: Yahoo! Search has released My Web 2.0, which is a “personal and social search engine,” in India.My Web 2.0 provides users a simple way to save, organise and tag actual web pages and bookmarks, recall them from any computer, as well as selectively share their personalised ‘My Web’ with friends and a broader community of users with similar interests.

My Web content from a user’s own personal archive, as well as from a user’s community are also displayed in the typical web search results page, further complementing results from Yahoo!’s leading web search engine.

Additionally, unlike bookmarks, a user’s “My Web” is accessible from any computer, with no risk of losing saved bookmarks.

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Yahoo! India managing director George Zacharias said, “Yet another example of Yahoo!’s innovative approach; My Web 2.0, dramatically improves the relevance of search results. The internet is becoming more community-orientated and users want access to trusted information. We see social search as the next phase of web search. My Web helps users tap into the power of communities, using tagging and sharing to improve their search experience. My Web 2.0 combine’s social search with the power of web search to provide the user with more relevant results”.

When users sign up to My Web and run a search, they see results at the top of the page derived from content that they saved in My Web and interesting links that other people have saved as a complement to the normal web search results, providing an even more relevant search experience.

My Web 2.0 provides significant feature enhancements to the earlier My Web product based directly on user feedback and include:

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Tagging: categorize saved pages in a much more flexible way than using folders by assigning them to multiple categories labeling the content with tags.

Unidirectional connections: allows people to easily access valuable content that has been discovered by others, without having to have a personal relationship. This means that people can discover interesting pages of a specific user (it may be an industry expert, a celebrity, or your next door neighbor who knows something about everything and saves really useful links) and because you like what they are saving, you can subscribe to all of their pages. You can automatically add them as a contact and make them part of your community.

Additional Sharing controls: My Web 2.0 offers increased control over who you are sharing with – you can choose to be the only person who can access the pages saved, you can identify the communities you share certain saved pages with (friends, family etc) or you can share your saved pages with the world.

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Enhanced Profile personalization: allows people to create a unique online identity, by assigning a photo or avatar, nickname and email address to their online identity, creating a more personal presence within the community. Over time, by personalising your presence, you could become a well-known web guru for the information you are saving and sharing.

Easy import of web pages: users can import easily their bookmarks, and also save pages with one click directly with the Yahoo! Toolbar.

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News Broadcasting

Network18 channels lead YouTube news viewership in March 2026

CNN-News18, News18 India and CNBC channels top categories with record views

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MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.

At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.

In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.

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The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.

The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.

In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.

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