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Y-Films’ launches Love Shots fifth short film ‘Fired’

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MUMBAI: Y-Films has launched a new film titled Fired, the fifth film in a series of six. The film premieres on Yotube today, 4 April 2016. Fired has Salim Merchant and Tillotama Shome.

Love Shots is an anthology of six short films that explore love in every form, shape and stage in life. It features an absolute never-before coming together of some of the most exciting actors playing delightful characters including Nimrat Kaur, Tahir Raj Bhasin, Salim Merchant, Tillotama Shome, Saqib Saleem, Shweta Tripathi, Farida Jalal, Kulbhushan Kharbanda, Rhea Chakraborty, Saba Azad and Mohit Marwah, Swanand Kirkire, Shubham Tukaram, Shravani Desai among others. And the soundtrack features 6 original songs by some of the freshest upcoming musicians of today showcasing a range of genres. The 6 music videos will be attached to each individual short film and have been directed by Shraddha Pasi Jairath.

Directed by Ankur Tewari, the film Fired tells the story of a young upwardly mobile couple where the wife who’s in a corporate job is fired and meets her chef husband who makes a shocking revelation of his own. The short also features a unique Hindi jazz song as part of the original soundtrack composed and performed by Subhi Khanna.

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“I never thought that acting is such an involved art form until I actually started preparing for it. Being a composer and scoring for films like Ab tak Chappan and Chak De! India, among others, I always followed the actor’s timing to know where to score and where not to and I was intrigued with the idea of acting. I’m fortunate to have Ankur (director) and Tillotama who is such a fine actress to spend hours doing readings and workshops preparing for my character”, added Merchant.

Director Ankur Tewari said, “It was amazing working with Salim. He was acting for the first time and he surprised me with his acting abilities. I never thought he would be as good an actor as a musician. Tillotama was amazing as always. They both set off each other’s chemistry very well. The story was quite interesting as well, as it deals with the highs and lows of a relationship, and shows the dark patches that every couple goes through and has to overcome.”

The music for Love Shots is available on Wynk music for a period of 3 days before its release.

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“Airtel has been a pioneer in the Indian telecom industry and is leading the 4G growth story in the country. Smartphones and fast mobile internet have transformed the way we consume content, with video emerging as the most popular form. Consumers, in particular, the multi-tasking youth, are looking for engaging video content to snack on and we believe Love Shots from YRF will set a new benchmark in short storytelling. As the leading smartphone network, Airtel is very excited to be a part of this innovative project”, added Airtel director consumer business Srini Gopalan.

Watch the 5th short film ‘Fired’ from Love Shots here:

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iWorld

Snapchat parent Snap cuts 16 per cent of workforce in AI-driven restructuring

The Snapchat parent is axing around 1,000 jobs and closing 300 open roles to save $500m, as artificial intelligence makes smaller teams the new normal

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CALIFORNIA: Snap is snapping. The Snapchat parent has confirmed plans to cut around 1,000 employees, roughly 16 per cent of its full-time workforce, as it bets that artificial intelligence can do what headcount once required. Shares jumped more than 10 per cent in premarket trading on the news, a brisk vote of confidence from a market that has watched the stock shed about 31 per cent this year.

The restructuring, which also closes more than 300 open roles, follows pressure from activist investor Irenic Capital Management, which holds an economic interest of about 2.5 per cent in the company and has been loudly pushing Snap to tighten its portfolio and lift performance. The firm got what it asked for, and then some.

Chief executive Evan Spiegel told employees the cuts would reduce annualised expenses by more than $500m by the second half of the year. The company expects to incur charges of between $95m and $130m related to the layoffs, mostly severance, with the bulk landing in the second quarter. Staff in Snap’s North America team were asked to work from home on the day of the announcement.

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The financial backdrop is not without bright spots. Snap expects first-quarter revenue to rise around 12 per cent to approximately $1.53 billion, broadly in line with analyst estimates. Adjusted core profit for the January to March quarter is forecast at about $233m, comfortably ahead of Wall Street’s expectation of $186.8m.

The harder question surrounds Specs, Snap’s augmented reality smart glasses subsidiary, which Irenic has urged the company to spin off or shut down entirely. The unit has absorbed more than $3.5 billion in investment and burns through approximately $500m in cash annually. Snap is pressing ahead regardless, with a consumer product expected later this year, even as Meta leads the market in the segment.

Spiegel is betting that leaner teams, smarter machines and a consumer AR play can restore Snap’s credibility with investors who have run out of patience. The redundancy notices have gone out. The harder restructuring, the one that requires a hit product rather than a headcount reduction, is still very much pending.

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