iWorld
Xiaomi and Travelxp partner to bring 4K HDR travel content to its TV homes
Mumbai: Xiaomi PatchWall users can now enjoy content from the travel channel, Travelxp, as the 4K HDR content provider has signed onto the PatchWall interface and will distribute over 1000+ hours of travel content through its PatchWall integration.
Xiaomi’s users will have access to Travelxp’s global travel content library through the PatchWall launcher on their Xiaomi smart TV sets. They will be able to discover Travelxp’s content programming from Xiaomi’s curated discovery platform PatchWall, and watch popular food shows like Strictly Street and Thali, to global destination features such as Backpack Thailand and Boarding Pass Finland.
Xiaomi sold over seven million TVs in the last three years leading up to September 2021. Since the launch of PatchWall in 2019, the company has also made it easier for its users to discover content from over 30+ OTT platforms in India.
Xiaomi India category lead- TVs Eshwar Nilakantan said, “With the OTT market going strong and the relationship between consumers and services constantly evolving, we at Xiaomi India are focused on making content discovery easier for our customers. With Xiaomi and Redmi TVs, our vision is to provide a unique interface for each user and offer a wide selection with our dedicated focus on building PatchWall. By partnering with Travelxp, we are excited to bring a wide variety of 4K travel content to PatchWall users.”
Travelxp launched the world’s first 4K HDR Travel OTT through Travelxp RED, which is designed as the one-stop-shop for frequent travelers. “With Xiaomi’s push into 4K televisions, our content availability through PatchWall is a huge boost to our ambition of showcasing travel in 4K HDR to the Indian market, and we are excited to announce that at launch, we will be multi-lingual with our entire content library dubbed in Hindi, Tamil and Bengali.” said Travelxp CEO Tanay Chothani.
As the OTT market in India expands to over 1000+ billion dollars, this integration is a further shot in the arm for India’s growing video streaming space. The service is available at a subscription price of Rs. 999/year.
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
