Applications
XBT Holding acquires Hyderabad-based IBEE Solutions
MUMBAI: XBT Holding, a global hosting and network solutions provider, has acquired India-based IBEE Software Solutions to meet the growing worldwide demand for websites and easy-to-use mobile applications.
IBEE Solutions is a leader in web hosting, as well as in web and mobile applications development. The acquisition allows XBT Holding to further its commitment to becoming a one-stop-shop for businesses worldwide.
IBEE Solutions addresses the rapidly growing demand for apps and web applications by taking an activity-centric approach that provides users tools to allow them to automate repetitive tasks.
"We always begin with activity modeling," said IBEE Solutions president Bertrand Yella. "This allows us to deliver a truly engaging experience and help our customers and users of their websites and mobile apps to get what they want from the application quickly and easily."
Yella said the company‘s developers build a detailed activity map for each application before a byte is programmed, meticulously outlining user actions required to reach their goal. For example, when someone uses a smart phone to make a gift purchase, that person wants the experience to be as easy and even as fun as possible.
"Our system allows us to indulge the user. Usability and clean design are the two key ingredients to the success of our applications," Yella said.
XBT Holding CFO Rajesh Kumar Mishra said the acquisition of IBEE Solutions was a natural extension for the company and a critical move on the path to creating a comprehensive line of services for individuals and business entities.
He also said the acquisition is an important step in expanding the company‘s presence in countries with emerging data and internet technology needs.
"Up to this point, XBT has created a full suite of high-demand internet infrastructure services, including dedicated servers, co-location, IP transit, content delivery and cloud computing," he said.
"However, our strategy always has been to improve our offering for the benefit of customers. Mobile applications and web development services are in great demand nowadays. Millions of companies are realising mobile applications are critical to increasing profits, and as essential as having a compelling website with well-thought-out usability. Now XBT Holding, in partnership with IBEE Solutions, can efficiently create these critical tools."
Yella said the acquisition by XBT Holding gives IBEE Solutions a serious competitive advantage in the Internet infrastructure market of India, as well as opening new opportunities across the globe.
"Hosting is a core element in our service proposition, and now we‘ll have an amazing opportunity to use XBT‘s worldwide network infrastructure, which spans three continents. We also will benefit from access to XBT‘s highly reliable, state-of-the-art servers and extensive international expertise. This will allow us to provide fast, scalable and secure hosting solutions. We expect to gain a 30 percent share of the retail hosting market in India."
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
