iWorld
WWE Network on track to hit a million subs by end 2014
MUMBAI: World Wrestling Entertainment (WWE) on 6 April showcased the first pay-per-view (PPV) on its WWE Network with WrestleMania XXX.
It was on 24 February this year that WWE commenced its first-ever 24/7 streaming network and ever since then it has generated immense traction and buzz among its fans.
The company recently announced in a release that WWE Network has 667,287 subscribers (as of 7 April) and is well on its way to reaching its goal of a million subscribers by the end of 2014 just 42 days after launching in US. It claims to be the fastest-growing digital subscription service.
This announcement comes on the heels of a historic WrestleMania XXX, which aired live on WWE Network as well as on pay-per-view through satellite and cable providers from a sold-out Mercedes-Benz Superdome in New Orleans.
The Network was first rolled out in the US and will soon travel to Canada, UK, Australia, New Zealand, Singapore, Hong Kong and the Nordics in late 2014 or early 2015.
WWE Network is the first 24/7 streaming network that provides access to live and scheduled programming, including all 12 live pay-per-view events, as well as the most comprehensive video-on-demand library. Available for a price of $9.99 a month – with a six month commitment – fans can subscribe to WWE Network at WWE.com.
WWE Network is available on connected devices including Apple TV, Roku streaming devices, Sony PlayStation 3, Sony PlayStation 4 and Xbox 360. WWE Network is also available through the WWE App on iOS devices, including Apple iPad and iPhone, Amazon’s Kindle Fire devices and Android devices, as well as on desktops and laptops via WWE.com.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
