Broadband
Wired broadband subscriber base sees turnaround in March; ACT keeps expanding
KOLKATA: The number of broadband subscribers reached 687.44 million at the end of March with a monthly growth rate of 0.93 per cent, slower rate compared to February. While it stood at 681.11 million at the end of February, it grew at 1.15 per cent that month. Surprisingly, fixed wireless subscribers have jumped up by 2.48 per cent whereas it fell by 1.72 per cent in February. Wired subscriber base has also increased by 0.51 per cent in contrast to a negative trend in the previous month.
The Telecom Regulatory Authority of India (TRAI) has released the telecom subscription data as on March 2020. As per the report, the top five service providers constituted 98.99 per cent market share of the total broadband subscribers at the end of March. These service providers were Reliance Jio Infocomm Ltd (388.39 million), Bharti Airtel (148.57 million), Vodafone Idea (117.45 million), BSNL (24.50 million) and Atria Convergence (1.61 million).
As on 31 March, the top five Wired Broadband Service providers were BSNL (8.08 million), Bharti Airtel (2.47 million), Atria Convergence Technologies I.e, ACT (1.61 million), Hathway Cable & Datacom (0.97 million) and Reliance Jio Infocomm Ltd (0.87 million). Notably, Atria has been on an upward ride until the beginning of this year. At the end of last December, its subscriber base was at 1.52 million.
Source: TRAI
While fixed-line broadband sector was struggling to get new subscribers for the last few years, especially due to surge of high-speed low-cost data offered by telco operators, a Crisil report spoke of a spike in fixed broadband subscriptions since 25 March. While the report has predicted a huge growth, TRAI’s April data will be able to show actual numbers based on reports from operators.
As on 31 March 2020, the top five Wireless Broadband Service providers were Reliance Jio Infocom Ltd (387.52 million), Bharti Airtel (146.10 million), Vodafone Idea (117.43 million), BSNL (16.43 million) and MTNL (0.18 million).
Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
